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Creating a Niche and Earning Money Writing About It

By Edited Jun 9, 2016 14 15

Niche Writing is the Best Way to Brand Yourself and Make Money Online

Creating a niche and earning money writing about it will help you in your goal of creating residual income. 
If you are a writer on any online site, be it your own website or a revenue sharing site like Info Barrel, you are doing this with the hope of making some additional income.  Perhaps you dream about writing being your primary source of revenue so you can quit your day job or earn enough to stay at home with your children.

How to Create Your Own Niche

Photo from Pixabay

One way to earn money writing online is to create your own niche.  A niche is a very specialized interest.  By writing articles in one very specific area and becoming an “expert”,  you have the potential to rank well on Google and earn money, even without using search engine optimization.  This is especially true if your niche is one where there is very little quality information.

How To Find a Niche and Earn Money Writing About It

One of the easiest ways to find a niche is to see what interests you or where you have a need.  Think about the last time you did an internet search in your area of interest.  If you were looking for that information, there is a strong likelihood someone else was, too!

Go to your favorite keyword tool and do a search on your hobby, sport or area of expertise.  Put in several phrases.  You may be surprised at the results!

This should go without saying, but it is important to write about an area of interest that you enjoy, because if you do not, you will not stick with it.  You cannot earn money creating a niche website if you are not passionate about the topic.  Why would you want to?  Even if it is the highest cost per click topic, if you cannot stand to write about it, you won’t.  Or you might wind up outsourcing your topic and have results that are not what you desire.

Moreover, when you are well versed in a niche, it comes across in your writing.  Conversely, if you do not know much about the topic, and someone who is more knowledgeable reads it, that person may not want to read anything else you have composed.  His or her impression of your writing is not going to be a positive one.

How a Low Paying Niche Can Still Earn You Money

Creating a Niche and Earning Money From It

Photo by Hannah Gold

Suppose you are passionate about a topic, but the competition for advertisers is low or the cost per click is low.  Yet, it is possible to get a high amount of traffic to your site. Should you abandon ship and spend time creating a niche blog or website that may be more profitable for you?

In my opinion, the answer is no.

This may be against what others might think, but I will go back to my original argument that you will not stick with a higher paying niche if it does not interest you.  That is not to say that you shouldn’t write articles or create a niche website in higher paying areas.  What I am suggesting is that you can still have your own low paying niche blog simply for the enjoyment of it and try to earn from it in other ways.

You can monetize a low paying niche site with other avenues of revenue, like affiliate marketing. Amazon, Commission Junction and Linkshare are just a few.  Adsense may only pay a few cents per click, but you can earn a nice chunk of change with commissions.  Write relevant blog posts about items on which you can earn a commission, and watch your earnings climb.

Another way your niche blog or website can earn you money is by writing about it on other platforms.  Info Barrel gives you up to 90% revenue share if you write 31 one more points and write five articles for the monthly features.  Writing niche articles here that can link to your website, gives your site more authority and allows you to earn more money from your articles.  Your earnings jump when you write the required amount of points.

Over six years ago, I started my niche blog about being a Girl Scout leader.  I was frustrated by the lack of information on how to run a meeting, ideas for earning Daisy petals, and the lack of resources out there on the web.  At my leader meetings, I sensed the same frustration.  Fortunately for me, I am a teacher, so I was able to figure out to run my Girl Scout meetings and create lesson plans for them.

I decided to share what I did by creating my niche website.  I linked my Info Barrel articles, as well as other articles on other platforms. I now have five niche websites on this topic that I can interlink.

When I am need of a few extra points every month for the Info Barrel contest, I can write a Girl Scout article.  One recent article about my Girl Scout Cookie baking community service project got me some Amazon sales for baking products. 

I have published a book for Daisy Girl Scout leaders on Kindle, and have several others planned.  This is another way to earn from my niche.

Overall, creating a niche and earning money from it should be pleasurable.  In the long run, you will profit in more ways than one.



Jan 1, 2012 7:38pm
This article really got me excited. I've jumped ship so many times trying to just chase the high paying keywords. But you're right passion creates the sustaining power to really make money long term.
Jan 1, 2012 7:47pm
This was the fastest comment ever! I truly believe this with all my heart. Have you ever tried to write about something that does not interest you? It feels like so much work. I do my keyword research, but I do not base whether or not I write an article just one this factor.
Jan 6, 2012 7:45pm
Writing about things that do not interest me drives me crazy. I'd much sooner target the keywords based on my interest and not CPC. Great advice as always I enjoyed reading this.
Nov 19, 2012 5:57pm
I too wouldn't base my keyword research on CPC alone, in most cases I would just look for those I have an interest in.
Jan 15, 2013 7:50am
Nov 19, 2012 5:57pm
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Nov 19, 2012 5:57pm
This comment has been deleted.
Jan 12, 2012 12:21pm
I agree, the writing comes much easier and is much more enjoyable when it is something you are interested in. Great article.
Jan 15, 2013 7:50am
Thank you!
Jan 22, 2012 10:41pm
Good ideas. I always try to write about topics that I find interesting.
Mar 31, 2012 8:21am
Thank you for the comments. I can spend hours on my Girl Scout blog and it never feels like work. It is my community service project!
May 15, 2012 2:06pm
I am so random by nature than I struggle to stay on anything. Great advice and I for one agree with the regular low cost clicks, they are awesome!
May 23, 2012 7:07pm
Thanks for reading! Lots of low clicks add up to big bucks!
Dec 26, 2014 10:30am
I love the fact that you found that niche and have rocked it.
Jan 1, 2015 6:00am
Thank you! It has been five years and I am still going strong!
Jul 21, 2015 7:53pm
I like the articles you are writing. Very informative.
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