There's been a flurry of infomercials put out there for the public to view when it comes to the always hot topic of getting in shape. Since obesity and weight loss continue to be popular subjects in personal health and development, it's only natural that many of these products are hot sellers too. The fitness products you see sold in infomercials these days consist of products geared towards shaping, toning and burning fat. Usually the products are either workout routines with DVD's, or special equipment you can buy to lose fat and tone muscles. Some of the names you may recognize from these ads include entrepreneurs like Tony Little, Tony Horton, Brenda Dygraf and Susan Lucci. In this article, we'll examine some of those always popular fitness ads and the products they pitch.

Tony Little may be considered the guru when it comes to fitness infomercials. His Tony Little Gazelle products are among the first in revolutionary workout equipments sold during long format TV ads. Tony is also well known for pitching his products on QVC and Home Shopping Network as well. The Gazelle has undergone several adaptations through the years to make it more lightweight and effective. Basically this workout device allows the user to get a lightweight, intense workout that isn't tough on the joints. It's great for people of almost all weights and ages to get into better shape. It's like gliding in the air, and as you move the ski-like poles back and forth, you'll also develop your arms.

Another revolutionary fitness innovator in current TV fitness infomercials is Tony Horton. Tony has created several "beach body" style workout routines, DVD's and products for people looking to get into bikini or beach shape. His latest hot product is Tony Horton's P90X workout, which provides a number of DVD's which guide you through his weeks of intense training. His workouts combine all types of exercise such as cardio, weights, yoga and plyometric moves, with the goal being to change up your workouts. Tony claims this will cause the body to not become bored with one routine, and will get you in the best shape of your life.

And let's not forget the women in current fitness TV infomercials. Brenda Dygraf and Susan Lucci are two more entrepreneurs who have provided helpful fitness products for the masses. Brenda Dygraf's Air Climber is a very simple stair stepping type apparatus you can use to burn calories. Susan Lucci's Malibu Pilates Chair is an effective Yoga/Pilates chair which helps perform specific moves to tone the body and lose fat all in one. In addition to these, you've got the women of The Firm, and the Core Rhythms Dance Workout routines. All of these are designed to get you in tip top shape. But as with most infomercials, be aware that claims can be exaggerated and results will vary from person to person. There's never a magic way to get in shape overnight so you'll likely need to take a total approach to fitness and nutrition to achieve it.