Making Making Sense of the Web Someone Else's Problem - When to Hire an SEO Expert
SEO experts handle search engine optimization and related tasks and issues. Essentially, these folks specialize in getting your content or website seen by search engines and, therefore, by visitors that can consume your information, purchase your products, or increase your advertising revenue.
If you are thinking about hiring an SEO expert, you should first make sure you understand what they can do for you. SEO experts can improve the overall layout, content and positioning of your website, but they can't guarantee your product or service's commercial success. If you have invented a bum offering, or if you're peddling absolute junk, no amount of search engine optimization is going to save your butt and make you an overnight millionaire. Don't allow yourself to get swindled or become bedazzled by stories of large and impressive numbers and always remember that actions speak louder than words when it comes to improving the performance of an internet asset.
Vetting your Prospective SEO Expert
Before you take someone's word for being web optimization professional, you will want to ensure they know what they're talking about and that they have some work to show you and back up their talk. A successful search engine optimization pro will be able to show you an impressive portfolio full of optimized content, project websites, satisfied customers and references, as well as some explanation as to how they got started in the biz and what they've accomplished since then.
Make Sure Your SEO Pro Has Your Goals in Mind
Anyone can make all the promises in the world about increasing your monthly traffic flow, but that won't do you any good at all if nobody that visits your site ever buys or clicks anything. Ask them how exactly they plan to improve your CTR (Click Through Rate). It has been shown that ads placed next to large, colorful and enticing pictures perform better than small text ads with no picture support. What is your hired SEO hand going to do graphically and in terms of your site layout to boost your revenue?
If you have a product, service or website that is targeted to a particular market, say, male college students or female stay at home moms, how is the web professional you are thinking of hiring going to go about targeting and converting this niche? If any of these questions or inquiries ever seem to throw your internet guru off-balance, you should think twice before coughing up a big chunk of change for their services.
What Will it be Like to Work with this Web Professional?
Given the nature of internet work and web projects, small projects often become larger and medium projects often become endless. Given that it's very likely you will spend a good deal of time collaborating with this person, consider how well you see the two of you interacting in the future. Are you going to dread returning this person's emails? Can you give them direction or criticism or even flat out disagree with them and still maintain an amicable relationship? All the talent in the world won't make the working experience very pleasant if the two of you can't even maintain basic civility.