In simple terms, the definition of customer service skills can best be summed up as an ability to competently and efficiently attend to the requirements or needs of any customer or person in the most effective manner possible.

It should be a priority for any business to provide its customers with high quality service, because without customers buying products or paying for services, a business will not be able to generate income and therefore survive in a competitive market. Businesses therefore realise the importance of having employees with the required skill levels to competently attend to their customer's requirements.

It can become apparent why it is necessary to have proficient employees in any business or organization that deals with customers by examining the elements of customer service skills. The following information describes why these fundamental skills are so important -

Competence –
It is essential for employees in any workplace that relies on business from its customers, to have first hand knowledge of the service or products their business supplies. For example, this could apply to a sales employee selling any type of product, a door-to-door salesperson, a receptionist in a car sales yard or a real estate agent to name just a few.

To summarise, any employee who has the responsibility of working in a front-counter position have the power to enhance a businesses reputation by providing exceptional service to customers. It is therefore important for these employees to have a sound knowledge of the business or service their place of work provides and to make an impression on customers with exceptional service that encourages customer loyalty and repeat business.

Alternatively, an employee who does not have the knowledge or necessary customer service skills to attend to a customer's requirements has the ability to cause the loss of business and damage to the reputation of their company.

Effectiveness and Efficiency –
An employee's effectiveness and efficiency can in many cases be measured on how accomplished and proficient they are in an area that requires an element of expertise. For example, a mechanic working in a garage who has proficiency in fixing air conditioning units in motor vehicles may be considered an expert in that particular area basically because he has the skills to get the job done efficiently.

There are of course many employees who can become very effective and efficient in a wide range of different areas in the workplace over time through gaining experience, professional training and internal workplace programs or through the assistance of a good mentor.

In conclusion, experienced employees who consistently use effective customer service skills in dealing with customers should therefore be considered a valuable asset to any business.