Demi Lovato, Justin Bieber, Selena Gomez: Why Do We Care?

Fans around the Globe follow every Tweet. Do you?

Why do millions of fans around the world care who Demi Lovato is friends with on Twitter or where she goes shopping, or about Justin Bieber’s tattoo or perfume, or whether one of the Jonas Brothers is missing Ashley Greene, or Taylor Swift, or whoever in the song “See No More”? What is our fascination with Nick, Kevin, and Joe Jonas, or the Delta Goodrem girlfriend? Who cares if Selena Gomez is pregnant? Miley Cyrus said what!!!??? Even a short post on twitter by one of these artists is often newsworthy. Why do fans seek out the lyrics to their songs and learn every line -- word for word. Countless fans have also dedicated entire fan pages, websites, twitter accounts, and YouTube cover videos to their favorite artists and their new hit songs. The connection to these celebrities is deep and real. They seem to have an endless stream of new CDs, mp3s, DVDs, movies, and other merchandise -- but the fans can’t get enough!

They are young, creative, popular, and they represent the new teen/young-adult celebrities of Hollywood, New York, London, and Paris, and they have millions of supportive fans across the globe. They’re successful, they love what they do, and they are glad to find audiences for all of their creative endeavors. The MTV Movie Awards, Billboard Awards, VMAs, Teen Choice Awards, and other new red-carpet inspirations, were created to give these new actor/singer stars a chance to smile, congregate, meet and greet their fans, and get some largely popularity-based recognition for their work. It’s fashion, celebrity, glitz, talent, and the constant evolving soap-opera of young love that makes fan tune in, stream, twit, and search on google for the latest. When Justin Bieber and Selena Gomez win a prize on the same night, it’s on the web in minutes! Demi Lovato's performance of Skyscraper/Rascacielo on the NCLR Alma Awards on NBC is an event where both she and Selena Gomez are nominated for awards.

These are real genuine people, from real beginnings, with real talent. They were discovered in interesting ways, worked hard to achieve what they have, and seem to be mostly down-to-earth people. They are all very creative, and because of the Disney Channel network and other mainstream venues, they have been growing up right in front of, and alongside, their fans. They are increasingly global artists-- notice that Demi Lovato quickly followed up her hit single “Skyscraper” with a Spanish-language version called “Rascacielo”. For every American TV viewer who has not seen her former series “Sonny with a Chance”, there are audiences in Argentina, Paraguay, Chile, Selena Gomez and Justin Bieber: You a fan?Brazil, and Columbia who love “Sunny Entre Estrellas”, or the dubbed versions in Germany, Turkey, Malaysia, South Korea, and scores of other countries. Disney is global in its reach, especially with the projects by its successful young artists.

These new artists can sing, act, dance, and seem to work pretty hard to maintain their connections with the fans that constantly support them. The Jonas Brothers, Selena Gomez, and Demi Lovato, and others like them regularly use social media like Facebook, and Twitter, and find ways to drive millions of viewers to YouTube every day. And they sell single mp3s, and entire records on iTunes in a way that reminds the music industry that young audiences will always seek out fresh new music to be the soundtrack of THEIR lives. Don't you always ask yourself: Where were you when you first heard that song? 

The best of these young artists also feels extremely grateful towards their supportive fans. That is something that will stay with them throughout their long, productive, and interesting careers. You can expect great things from young stars like Selena Gomez, Justin Bieber, the Jonas Brothers, Miley Cyrus, and Demi Lovato --- you won't be disappointed.

Demi Lovato: Career Intimacy through Twitter, Facebook, and YouTube

from her album Unbroken

Demi Lovato: Skyscraper video