The Obsession With Designer Clothes Kids

Why Do Parents Dress Their Kids In Designer Clothes

Gucci, Burberry, Ralph Lauren, Versace, John Galliano, Guess, Fendi, DKNY......the list goes on and they're all doing it! These big names in fashion have all tapped in to the ever growing baby market. Dior have their 'Baby Dior' range and even the designer of the moment Marc Jacobs, has his 'Little Marc Jacobs' range.

Marc Jacobs Baby ClothesCredit: AmazonEven when much of the world is feeling a downturn in certain markets, the demand for fashionable little ones doesn't let up.   There are always going to be mothers who can't resist how cute their bub looks in a frilly French Connection or an adorable Dolce & Gabbana Junior.

So just what is it about the obsession of dressing the little ones in designer gear whose prices are rather outrageous considering they'll only be worn for a short period of time and given the kids' rapid growth rate, plus the fact that most of it is still made somewhere in Asia with minimal overheads?

The rise of the celebrity in pop culture may have something to do with it.  When mums see the likes of Britney Spears and Victoria Beckham parading their kids around in designer outfits and looking irresistibly cute,  many imagine their own kids looking just as cute in the label gear and other mums cooing over them in envy.

Pink DressCredit: Amazon

Impressing Our Peers

There's a saying "We buy things we don't need, with money we don't have, to impress people we don't like" and maybe that's true to some point with the label loving parents.  Is it pretentious?  Of course it is if your kids' clothing is bought and worn for this reason only.  It's also not a good value to be teaching your children.

On the other hand, if you like it, can legitimately afford it and your child likes wearing it, go ahead.

Where To Shop

It's not just the fashionable high streets of major cities that carry designer wear any more.  If you aren't fortunate enough to live in a place with a range of shops for children's clothing, there are a multitude of on line stores from which to purchase designer kids' clothes.  Just type in 'designer kids clothes' and you'll be there for days flipping through page after page of gorgeous designs.  They are endless.

Hudson Baby 6 piece Rainforest Layette SetCredit: Amazon

There are even stores (both real and on line) that are set up to take advantage of the fact that kids' clothes sell well as they're often barely worn.  There are also bargains to had in these places and that fact caters well to those that can't afford the real thing fresh off the racks.

Popular holiday dstinations, particularly Asian ones, have been clued into copying this trend for years now.  A trip to almost anywhere in Indonesia, Malaysia or Thailand will see your suitcase bulging with decent copies that are so much better than they were years ago and it's now very difficult to even tell the difference.

So what do you think?  Should we be dressing our little ones in designer clothes or should we be teaching our kids more about being thankful for the basics?