A Good Logo is Important
The importance of choosing a logo for your website should not be underestimated if you want visitors to recognize and return to your site. Because a good portion of people use images as aides for memorizing and categorizing various objects and types of information in their lives, a logo can be the tool that keeps your website properly categorized in their brains. In essence, a logo should be a visual representation of your company/website. When you provide a service, or sell products online, you are essentially branding your site. Branding applies just as much in the virtual world as it does in the real world. Good or bad name recognition and branding can make the difference in whether people see your site as credible, or suspicious.
What to Look For in a Logo
When choosing a logo, you want to pick something that stands out, and complements the subject of your website. Font type, color scheme, and originality are just a few of the elements that make a great and recognizable logo. Try to keep in mind when deciding on a logo that original is good, but outright freaky is not so good. If people find your logo to be distracting, then they may lose sight of why they are on your site in the first place. You would be amazed at what you can see in a logo if you take a step back and take a serious look at it. You don't want an unintentionally racy logo plastered all over your site.
Another thing to remember is that you want to pick a logo that you are happy with, and will want for years to come. If you update your website's logo too often, visitors may become confused as to whether it's the same site or not. This applies mostly to drastic changes. Giving your logo a reasonable makeover should not create too much confusion, just don't make it too extreme of a change, or too often.
Design Your Own, or Hire a Professional?
There are two choices that you have when it comes to designing a log for your website. You can either design the logo yourself, or hire a marketing professional to come up with a design for you. If you have a budget and can afford to hire a professional, then I would recommend that you invest in them. You want your logo to be as professional looking as possible.
If you are on a limited budget and cannot afford to hire a professional marketer, then there are resources online that will help you design your logo for free. Cooltext.com is an example of a free text logo designing site. I've used this site in the past to design logos for my website, and a blog that I used to have. I didn't feel comfortable trying to create a logo image, so I decided to stick with a text logo. I was pleased with the results, but I feel that it probably would have looked more professional if I would have had a designer make it for me.
If you make your logo yourself, then my advice is to look at some of the logos of companies that have been around for a long time. If you look at firms such as Coca-Cola, Nike, Adidasâ€¦you should see a recurring theme. They are all fairly simple designs that don't try too hard to stand out. A simplistic and quality design is usually the best route when coming up with a design. The McDonald's logo is recognizable all over the world, and it's just an "M" after all. It doesn't get any simpler than that.
When designing your logo give it the black and white test to ensure that it is effective in both color and black and white. There may be times that your logo appears in only black and white, and you want it to look good regardless of the tones used. Also ask yourself if it looks good on a business card, or on a flier. The more versatile your logo is, the more you can place it in different types of media.
Because logos are important for name recognition, you don't want to skip the step of creating one when you make a new website. And remember, if you decide to make it yourself, that doesn't mean that you cannot have a professional give it a touch up in the future when you do have more money. We all have to start somewhere, and the important thing is to just get it done.