The printing industry has been around for centuries. It has been used by many to produce hard copies of documents like letters, decrees, and documentations. Over the years printed materials have continued to change. Long before the existence of colored printers most documents are printed in black and white. Huge billboards have to be painted by hand. However, despite the emergence of high tech printers some companies still use the older types of printers this is because it allows them to save more without sacrificing quality.
Furthermore, learning the different kinds of printers and techniques will help you make better choices. In addition to that you will be able to tell which technique works well with a particular kind of marketing campaign.
Here are is a brief discussion of the different types of printing.
- Offset Lithography. This is the most common technique, even at present. The ink on the finish product will appear flat on the paper along with a matte finish. This technique involves the use of a steel plate. A steel plate is designed according to the customer's preference. If it involves two designs; it would entail the use of two steel plates. The steel plate is attached to the cylinder, brushed with a specialize ink, and then pressed unto the paper.
- Engraving. This technique is often used for fine stationeries. The image produced by this technique is somewhat indented rather than flat. However, this technique produces the sharpest image and is the preferred technique by most law firms.
- Digital. This is the latest and most popular technique at present. Customers who are after a deadline would often prefer this technique because it produces outputs faster. In addition to that, there is no need to use plates, cylinders, and films. This technique works by transferring the image directly to the press using a computer.
- Letterpress. This is probably the oldest technique. Since this technique takes up a lot of time there are only a few companies that still employ this technique. The concept of relief printing stemmed from this technique whereby the image to be printed is raised from the surface.
- Silk Screening. This method is most commonly used for shirts, bumper stickers and even billboards. It works by forcing ink through a silk screen that is guided by a stencil pattern.
- Thermography. People who can't afford engraving for their stationeries would often prefer this type of method. In Thermography a specialized powder that sticks to the ink is used. This method produces a raised image commonly found in stationeries. The result of this technique is a raised image on the paper.
- Electrostatic. This method is more or less similar to digital prints; however, this method uses heat. In this method heat enables the color to blend with the paper and like modern techniques this method also produces outputs faster. This is another preferred method by people who want immediate outputs.
Ever since its inception people and companies have relied heavily on the printing industry. As long as there is a need for documents this type of industry will never cease to exist.