Tune Hotels is a new concept of providing low cost and budget hotels in popular tourist destinations in Asia. The company was started by AirAsia CEO Dato' Tony Fernandes. AirAsia is famous for offering discount and no-frills travel in Asia and beyond.
Like AirAsia, TuneHotels utilizes the internet to receive bookings for its hotels. TuneHotels is marketed towards people who just need a clean bed for the night, without all the extras usually offered by bigger hotels.
The hotels don't have pools, conference rooms or gymnasiums. The hotels also try to save money by only offering the services that travelers require. Free Wifi, towels, toiletries and Air Conditioning are all options that you can purchase when you book a room. The 'pay for what you use' concept is becoming popular with corporate travelers, who typically only spend a small amount of time in their rooms.
The hotel's tagline is "5-Star Sleeping Experience at a 1-Star Price". TuneHotels is following AirAsia's marketing efforts by offering super cheap sales. The sales create a huge amount of buzz amongst the travel community. You can get further savings on your room rates by making bookings in advance.
Another interesting method TuneHotels uses to make money and pass on the savings to its customers is by allowing companies to place advertisements in the hotel's rooms, on the walls and on room keys. Some of the companies that have placed advertisements in the hotel include: CIMB Bank, King Koil (supplier of the matresses to the hotel), Marigold, Nippon Paint and Nestle.
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TuneHotels is Malaysia based company and they have hotels in central Kuala Lumpur, Borneo, Kuching and Penang. They are now expanding into Bali Indonesia with a recently opened TuneHotel in Kuta and a hotel in Legian to be opened next year. TuneHotels has plans to open further hotels in India and across Asia in Thailand and the Philippines. There is no doubt that they will have their eyes on the potentially very lucrative China market. The company hopes to open at least 64 hotels by 2013.
If you are looking for a room for a romantic getaway, you might be disappointed with the room. The rooms are clean, functional and not large by any means. If you are just looking for nice, clean place to put your head down for the night at a budget price, the TuneHotel's concept is ideal.