It may sound like a fun party, but organizing event marketing activities takes a lot of hard work. If you’re a business owner, however, this is one of the most effective ways that you can promote your brand. Whether you are newly launching your business or if you’re an already established brand but you are promoting new products or services, these event marketing activities are a great way to send out the message to the consumers.
The good thing about event marketing is that you do not need to spend a lot of money on traditional advertising methods like radio or television. Sure, you can always rely on your website to promote your brand – but nothing beats the personalization and impact on the minds of the customers once they personally experience your brand – which can be achieved through event marketing. The typical taste tests, distribution of freebies, trade shows, holding music events and holding other fun activities are great opportunities for you to promote your brand.
How Do I Attract Sponsors & Attendees to My Event?
Now, how do you attract sponsors and attendees to your event? Naturally, for any event marketing activity to be successful, there needs to be as many people as possible. For the big corporations who may be holding events for their business partners and clients, the activity can be exclusive but still effectively attract sponsors and investors. For small business owners who are trying to attract more local clientele, here are a few tips on how you can attract attendees to your event:
- Pay attention to detail and plan the event as early as possible.
Planning needs to be done as early as possible, especially for small business owners. Iron out the details as early as six weeks prior to small events – bigger events may take months to prepare. Pay close attention to detail. If you’re launching a new product line, for example, you’d want the packaging of the freebies to be as attractive as possible. Are you serving hors d’oeuvres or a buffet dinner for the attendees? How about the music played on the event? Planning up-to-the-minute details is important so you can turn the day into a resounding success.
- Make sure that the venue where the event is held is as visually attractive as possible.
If you’re holding a fun marathon, how about using inflatable arches? Have one put on the starting point and the finish line. If there’s a registration booth, make the design as colorful as possible.
- How about trade shows?
For trade shows, you can distribute samples at kiosks which are either inflatable or removable. To immediately grab the attention of passersby, have huge replicas of your logos made. You can have the same thing done to your product package. Mascots who greet visitors and hand out flyers will also make your brand stand out.
- Hit the heart of your target market by holding events for causes and charities.
Lastly, you can do your part in helping enrich the community by holding charitable events or events for good causes. Aside from performing community service, you can also boost your company’s image on local scale while promoting your brand all at the same time.