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Diversifying Your Writing Income

By Edited Jul 27, 2015 4 22

As we all look for ways to raise our online incomes more and more writers are choosing to diversify their writing. Many writers are starting niche sites and blogs and this should always be the first part of any online writer’s diversification plans.

Offline a business develops from a one-man operation to a multi-national publicly traded company by a series of steps. These steps include the owner moving his attention away from the everyday business of the company.

If writers have ambitions of increasing their income they need to move away from the business of doing all the writing themselves. There are not enough hours in the day for one person to write enough to ever become comfortably off.

Outsourcing is the classical solution to this dilemma, but that requires a financial investment that most writers do not have.

There is another way. You can set up large niche sites that are joint ventures with other writers. These maxi sites, with their multitude of writers will have lots of new content every day. This is the original concept behind sites like InfoBarrel and HubPages. The concept needs to be updated.

Article directories built for writers may have had their day. If you are looking for a third string to your bow you need your maxi site to be aimed at readers or searchers; it needs to be focused on a niche.

You can set up your maxi-site as a magazine site and gradually build up a large group of readers who log on regularly, or you can aim at search engines and optimise your posts and pages for specific key words. Google ™ has stated that people should not build sites for search engines, but build them for people. The logic is that search engines will go where people are.

You could always hedge your bets and set up both types of maxi site in case the rules of the game change again.

Keep the organisation of your maxi site simple. Let writers write and you handle everything else. You can outsource the “everything else” at a later date, but if the writers get fed up of writing because they have to upload pictures, edit it perfectly, format it just so, then your supply of content dries up and your site is dead in the water.

There are several ways of finding good and unique content without laying out a penny for it:

  • You set up your maxi site in an area in which writers want to write
  • You offer them a good, ideally 100%, Adsense share
  • You plug your site into the Postrunner guest posting system

The Postrunner guest posting system is something that is open to anyone who subscribes to The Keyword Academy. Other members send you guest posts, most of them are drivel, but you can either edit them or reject them. Even if you are very fussy you will find some good material being posted to your site. You can earn money from this material by putting ads around it and all you have to do is to leave the two links in each post intact.

Just by putting your website into the Postrunner system you have moved your business up to the next level; you have other people working for you, and you don’t even need to pay them.



May 24, 2011 6:28pm
I do believe that diversification is key for anyone who hopes to earn money as a writer. I am now submitting articles to a few different sites, and hope that smooths out the ups and downs in the writing business. Great info about niche sites, etc.
May 25, 2011 1:16am
I think we all acknowledge now that diversification is the key. I think you are doing things the right way Deborah
May 31, 2011 8:25pm
Very good information! You have answered a couple of questions I have been wondering about.
Thank you.
Jun 1, 2011 2:04am
Glad you found it useful Darlene
Jul 18, 2011 7:40am
Good info as usual, yes we all have to try different things especially now with google probs. I have a couple of blogs and write for IB and still have hubpages and a couple of others mainly here and hubs. IB my favorite though.
Jul 18, 2011 2:08pm
Yes Ib my favourite too. I log on 10 times a day to see what's happening
Jul 21, 2011 3:58am
Good advice as always. I have written postrunners but always felt I should just be writing new material of my own rather than for backlinks. You are right though, there is simply not enough hours in the day to write all we want to write.
Jul 21, 2011 9:26am
That is what I am doing now. ALL my time goes into posts at my main website, Fraser-style.
Jul 21, 2011 7:20am
This is a good idea. But setting up a site and running it requires a good amount of time and technical knowledge. For a person who is basically inclined to writing articles, will it work?
Jul 21, 2011 9:21am
You can set up a site in less than half an hour using WordPress, once you do it once and know what plugins/templates/etc... work for you is a matter of replicating.
Jul 21, 2011 9:28am
ooops. I agree totally Irene. WP is about as non-techie as you can get
Jul 21, 2011 9:27am
It takes a day to set up a site and install all yr plugins, then it's just writing new articles. I am making it work.
Aug 9, 2011 5:26pm
Writing for the people, not search engines, is the key. That is good advice.
Aug 10, 2011 12:44am
Thanks Vaughn. It is certainly working for me
Sep 6, 2011 12:25pm
I would love to outsouce my backlinking work since it is the boring part; I do enjoy writing but have only used Infobarrel. I know I need to diversify. Thanks for the motivation.
Sep 6, 2011 2:03pm
Or just stop backlinking...That's why I quit The Keyword Academy. I was going mad writing 200 x 300 word posts on plastic lampshades! NEVER again
Sep 26, 2011 11:33am
Can you make money without backlinking? If this is true, is it because your content is good and your keywords are well chosen?
Sep 26, 2011 12:18pm
Ì have 2 WP sites. One is going to be a maxi site with massive internal linking and is keyword based. The other is aimed at attracting a regular readership by posting top quality content that is unique and interesting. Both sites only going 6 months, so the jury is still out, but both are gaining backlinks from visitors, the way backlinks are supposed to work.
I reckon I am better off doing top quality content that others will link to and not building links myself but more top quality content...
Nov 14, 2011 4:05pm
I genuinely learnt something new reading this. I have to sit down and focus, I get to diversified and go off on too many tangents. I think a written plan is in order to contain my inner "wild child".
Jan 23, 2012 12:53am
As an addendum I use MyBlogGuest.com now because I get better posts than I ever had using Postrunner. Top quality 600 word posts are the norm...
Aug 2, 2012 1:06pm
This is really great information for me. All I have at the moment are those 5 articles I've written.
and it a lot of time to write them myself. I don't have a blog or website and have been giving a lot of thought on where to begin. Would love to get some info how to set up niches with others. Very enlightening article.
Aug 2, 2012 1:15pm
Check out 21CWoman.com. That is 100% guest posts, though I use MyBlogGuest.com now rather than Postrunner, the article quality is MUCH better. I spend an hour a day editing the 2 posts I am putting up that day. The original plan did not work out that well, sadly.
Get yourself a blog though straight away. Check my profile for a tip on keyword research
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