Who Says You Can't Mix Business with the Stars?
When People Ask Me
How Do You Sell Stuff?
Provide a Relaxing Atmosphere
Give People a Break from Reality
Clean Your Balls (Fun Naughty Commercial)
Next up, Seinfeld
Until I researched product endorsements, I never realized how many products were shown in Seinfeld episodes. Some of the products or services had pseudo-names (such as Moviefone) but we all know exactly what they meant.
Of course, some of the products were the real deal (yet for me, I enjoyed the "implied" ones with similar names more). In all fairness, I may have been influenced subconsciously to try Snapple because I saw it on the show.
Seinfeld Product References
Too Much Information vs. Not Enough
What will save you from such a blunder?
Obviously humour. I have a hunch that Wheat Thins benefited from whatever Stephen Colbert did with (or to) their product (shown next).
Wheat Thins & Colbert
Too Much, Too Little, or Disturbing Info
I just had to include some examples of ads people have placed online. The idea that less is more is out (I believe). I say give people as much info as you can (but don't get repetitious).
Ellen provides some examples in this next short clip. Some of these could definitely qualify as either having too much (irrelevant or possibly disturbing) information or not enough.
Who Posts These Craigslist Ads?
Just Tell People What to Do (or Buy)
Augh, I think this style of marketing is out. In fact, I'm more apt to look or go elsewhere when there's an aggressive call to action in an advertisement.
Seriously, why should I eat at Joe's? What's so special about the food there? And if a cartoon character looks that happy eating the food at Joe's, I'm pretty sure a real human won't like it as much.
I think subtle product placement or endorsements from trustworthy people work far better.
But don't skip over what makes your product superior (especially if it's unique). If there is some patented design or something that solves a problem that your competitors cannot, you must show it working in action.
If you are the inventor/manufacturer demonstrating your product, stick to talking about the product. Try not to go on and on about you (even if it's the 57th prototype and you want to tell people what you tweaked). Be humble but don't allow whatever you are marketing (even yourself) be forgotten.
What About Up-Selling?
Credit: Jennifer Boyer on flickr / Licensed under Creative Commons Attribution 2.0 GenericTread slowly here. You need to look for an opening. Nothing turns me off more than deciding to purchase something and then some salesperson insists or guilt trips me into buying the accessories or other items I might want down the road.
For example, I bought an expensive vacuum which came with 10 bags already. The salesperson insisted I'd need more soon (which bothered me).
So where did I go when I (or rather, my man-servant) used up all the vacuum bags?
Right. To another distributor. I didn't want to be harassed into buying something more for the vacuum, like another crevice cleaner. Hmm, on second thought, there are some new cracks that need cleaning.