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Editing Your Copy to Make it More Effective

By Edited May 23, 2015 0 3

As a copywriter, you need to do everything in your power to make sure that what you have created will be effective. Copywriting is definitely hard, especially when you are writing a long promotional piece. You need to make sure it flows well, that it keeps the reader moving forward, and that it ultimately convinces them to take the action you want them to take. But once you have finished crafting a long piece of copy, how are you to know whether it will be effective? The overview and editing of your copy is extremely important, as without it, it's quite possible to realize a near-zero conversion rate, the copywriter's worst nightmare.

To do a proper overview, you have to take on the mindset of your prospect. How will they be thinking as they read through your copy? What will the effect of each sentence, even each word, have on their psyche? Not only do you need to understand their feelings, you also need to realize that all prospects initially have a disconnected feeling from the product. They know what you are trying to do, and they know there are many products out there with hyped up claims.

To save themselves time, they will only glance over your copy and see if anything catches their eye. Knowing this, you can do the same tactic and look over your piece in this manner. If you do not see anything that would entice you, as an objective prospect, to go back and read the whole thing, you can manually insert those elements into your copy. When you use tactics like this to catch prospects attention, you can make more money with your writing.

The overview is only one part of the editing process. Because at any point, a prospect can decide to stop reading, you also need to make sure that the small aspects of your work are quality as well. This is as important as the previous step, so make sure to follow through with it. To carry out this kind of editing, you need to be much more thorough in your review. Check every detail to make sure that it is the highest quality possible, and if you find an area that is lackluster in any way, you can edit it.

This kind of attention to detail ensures your copy will shine ahead of all the rest. And in the world of business, where every detail matters, this attribute is something that will earn you respect, as well as revenue for a long time to come.



Jul 24, 2010 8:39am
Thinking in the mindset of the reader is a geat tip. Great article!
Jul 24, 2010 11:27am
It's good to look at your own writing from the readers mindset. After I write something I usually come back to it in a few days to reread it, I find that after the article has set a while I am better able to see where I can make it better.
Jul 24, 2010 11:52am
Thanks for the supportive comments! I really believe that stepping out of your own mindset is the best way to improve your writing drastically.
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