There are many business owners and web masters today who are not reaping the benefits of article marketing, despite the fact that it is currently one of the most effective online marketing strategies. If you are just getting your feet wet in the online marketing arena, article marketing is an excellent way to get traffic to your web site. Many beginners think they can just slap an article together, include a link to their web site in the article, and their good to go. However, in order to avoid the mistakes beginners tend to make, you'll need to take 5 simple steps.

Step #1: Plan Your Article-Marketing Strategy.

It's extremely important to know what you're going to say before you put it on paper, so to speak. In other words, what is your article about and what information do you need to include in order to say it effectively? But before you even write your first article, you need to have a plan for how you're going to use article marketing to sell your products and services. For example, you'll need to know in advance the number of articles you intend to write and how you're to achieve this goal. Your article marketing plan needs to include such information as: 1) the topics you're going to write about; 2) the number of articles you intend to publish each day; 3) the submission sites you intend to make use of; and 3) article directories. You'll want to create a log so that you can regularly track this important information. Address all of these issues as thoroughly as possible in order to create an effective article marketing plan. Check off your goals as you achieve them, and create new ones to work toward. In order to make effective use of article marketing, you're going to have to spend time publishing articles on a regular basis and do so over the long haul.

Step #2: Produce High-Quality Articles

People want information they can use, so if your articles don't have much to say, your readers are not going to come back because they know your articles have little to offer them. In order to ensure a faithful readership, you need to produce high-quality articles that contain useful information your readers can benefit from. You will benefit with more article readers and more leads to your product web site when you spend adequate time creating an informative, well-written article instead of rushing and jeopardizing your article's quality.

Step #3: Be Consistent.

If you want to be successful in article marketing, you're going to have to put forth some commitment, will power, and effort. Some days you'll feel like Ernest Hemingway and produce a dozen high-quality articles; on other days, you may not feel like picking up your pen or turning on your computer. An article-publishing goal to set for yourself is 20 articles per week, and you're going to need to do whatever it takes to reach this goal week after week. When you make the effort to create high-quality articles on a consistent basis, you'll reap the rewards in the form of increased readership and increased traffic to your product web site. The more articles you publish, the more traffic your web site will gain, and these results will soon begin to multiply exponentially as your article base increases.

Step #4: Continue to Work Your Plan

Because it is easy to get side-tracked, you must do whatever it takes to stick with your plan. It takes a minimum of 90 days to start seeing the results of your article marketing, so you'll need to stay true to your plan without getting distracted or discouraged. Your goal is to publish 250 articles in 90 days, by which time you should be seeing increased traffic not only to your articles but to your product web site as well. Article marketing won't produce the results you are looking for overnight. It is a strategy that takes time to work, so you're going to have to commit yourself to your plan and stay with it.

Step #5: Begin Article Marketing Today!

The best time to begin your article marketing campaign is right now. Why wait when you could be reaping all of the benefits that this marketing strategy has to offer? Commit yourself to 90 days of intense article marketing today. You've thought about it long enough. Now it's time to get started.