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Enveloping Printing as an Important Part of Building your Company's Brand

By Edited May 27, 2015 0 0

 

If you are a small company, you might not place much importance on something as trivial as envelope printing. However, envelopes ensure that the letters and other correspondences that you send to existing and potential clients are legitimate and authorized. It is the best mode of official communications despite the prevalence of email. In other words, an envelope is a vital part of your overall business strategy.

Given all that advances in electronic communication, all your major communication such as invoices, bills, and receipts and other letters require and envelop to be delivered. In a way, envelopes are representative of your company. You can send a message across to people about your business. People should know that you are now just some random person offering cheap services.

Customers receive literally hundreds of letters including email. How are they to know that something that you have sent them physically is actually important? The way to do that is by designing your envelope professional and giving it an air of importance. Professional looking envelopes will prod people to actually open the envelope and read its contents. Good looking envelopes also develop trust between you and your clients.

Envelop printing designs have evolved considerably over the past decade, largely due to advanced software available today. Designs have also become a lot more creative than before. One of the more popular designs is to have your company logo spread out over the size of the envelope acting as a background for all the other information on it such as address, whom it is addressed to, etc.

Good looking envelopes will make people want to open it before all the others. More importantly, they won’t skip on your envelope while sorting out thousands that they receive each month. Envelope designs, unlike the past are not simple anymore. There are many more things to be considered today such as different sizes, color and whether to include accessories such as automatic insertion clips.

Once you have a well-designed envelope, you can use it for any communication, whether it is official communication or promoting your business through brochures. Many envelope printing services exist nearly everywhere. There more chances than none that you will find a good printing service nearby your place. Although they will do a decent job of it, your input regarding the logo design, color and other things is very important.

Printing custom envelopes used to be a very costly affair for many businesses especially small ones. However, competition with email and other internet services coupled with advanced printing techniques have brought printing prized down dramatically. Even if you are a small business, you can afford a few thousand enveloped custom designed.

On its face, an envelope is nothing more than a container for letters and such with your company’s address and logo on it. However, it is also something that carries your company’s brand. You want your company and brand to be associated with productivity, professionalism, trustworthiness. As a backdrop for your company’s logo, an envelope printing is important because it carries your company’s image on it.

 

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