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Esri's Geotrigger Application Puts Advertising in a Whole New Dimension

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By Edited Aug 5, 2016 3 4

Crossing Paths
You are probably very aware of the use of push notifications  -- a message that let's you know that an update is available, an alert about a new email or a simple reminder that your crops are ready are all examples of the push notifications you likely face daily.    

But what if these notifications could be more personalized? Rather than sending push notifications to anyone who happens to be near a computer at the time of dispersal, what if these notifications could target individual users at the very time they need them most? Esri's geotrigger application using geofencing technology can make that happen.

Location-specific push notifications

Esri's geotrigger application allows companies to send push notifications to users the moment they enter a given area. They simply have to draw a virtual geofence around the area of most interest (their store or shopping district, for example) and set the geotrigger application to notify users upon entering the area.   

Some of the best candidates for esri's geotrigger service include retailers who want to notify customers of sales events, event planners who want to inform tourists of local attractions or traffic committees who need to alert drivers of potential road hazards[2]. Given the potential of esri's new geotrigger service, however, their client base is certainly not limited to this, especially given the statistics this service can help collect.

Vital data collection

Esri's  geotrigger service can help track important user records such as how long the average shopper lingers in an area, what time of the day serves the highest volume of customers or what kind of sales events prompt what kind of crowd.  

By collecting this kind of data, companies will be able to send notifications that cater more closely to the user. When notifications are personalized, they are not only more likely to reach their intended audience, but also more likely to have an impact.

Energy efficiency

One major obstacle faced by companies using push notifications is the required battery life to keep these notifications active. All too often, users opt out of receiving push notifications specifically because the cost of a fully-charged battery outweighs the desire to be notified of an event or a sale.  

But, because esri's geotrigger application runs in the cloud, battery drain is a non-issue -- users will receive notifications based on their location without being required to run the application at all times.

Peace of mind

Geotrigger technology also lends itself to a safer home and family by allowing parents to program a virtual fence around homes, schools, or shopping districts. By doing so, they can track their children as they come and go and save the worry for when it's really needed. 

Esri's geotrigger application, in conjunction with their geofencing technology, will change the way advertisers reach their market. No longer does a company have to cast out mass notifications to an entire audience in hopes that someone will bite.  

Now,  with  esri's  geotriggering application, companies can personalize their messages and send them directly to the audience most likely to respond: the audience that is right here, right now.

If you've got a business that could benefit from esri's geotrigger application, then give it a try. Users can sign up and use the service free for as many as 600 trigger events[1]. If your companies needs go above and beyond that, just upgrade to paid service and watch your customers find you. After all, they're already in the neighborhood, anyway. 



Jul 9, 2014 1:29pm
Your article is so very clear, and no longer than it needs to be. I say that as someone who watched ESRI's video introduction of Geotrigger. Thumbs up for explaining this so succinctly.

Jul 9, 2014 1:38pm
Thank you! It helps that my husband is a developer for the company -- and a great teacher at that :)
Jul 9, 2014 1:39pm
I live quite near ESRI's main facility in Redlands, Calif. They are a tremendous boon to the community. The brother of ESRI's founder maintained the extraordinary Dangermond's Nursery, founded by his parents, for many years. ESRI's campus in Redlands reflects that history--it's a beautiful, almost forested wonderland in the middle of hot and dusty Southern Calif.

Jul 11, 2014 2:18pm
Hi amplifred,
Just noticed the spelling of "dimension" in the title of your article. Might want to have a look at it. Not trying to be cute, just thought you might want to know.

re: your earlier comment. It's neat that your husband works there. I'm jealous of anyone who gets to work on such a beautiful campus. I don't think there's anything in inland Southern California to match it.
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  1. Weis, Kristina "Introducing Esri’s Geotrigger Service: Welcome to the Future of Geofencing." ArcGIS Resources. 19/February/2014. 16/06/2014 <Web >
  2. Case, Amber "Esri's Geoloqi Acquisition." ArcNews. 16/06/2014 <Web >

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