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Exhibition Trailers - Marketing Secret Weapon

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Exhibition trailers are the great untold secret of real world marketing.

In this modern internet age, on-line marketing grabs all the headlines with millions of words on thousands of blogs describing techniques and processes for improving your online ROI.

This is all well and good but it's important to remember that "out there", outside your virtual world, is a universe of real businesses with real products and real people interacting in real life.

Trade shows and exhibitions are flourishing as switched on businesses realise that there is no substitute for face to face discourse and selling.

A key component of any trade show presence is the display stand or booth and increasingly, the exhibition trailer offers the perfect mobile showroom or marketing hub for business.

Exhibition Trailers As Mobile Showrooms

Picture the scene - a busy trade show with hundreds of delegates and visitors, feet tired and sore, eyes stinging from a barrage of lights, heads reeling from a maelstrom of marketing messages.

What could be better than a sanctuary from the mayhem - your air-conditioned showroom with comfortable sofas, soft lighting and the aroma of freshly ground coffee.

What better way to subtly introduce or reinforce your brand than to offer an island of remarkable comfort in an ocean of bland mediocrity.

An exhibition trailer fitted out as a showroom can do all of this for your business without costing you a fortune as long as you follow some basic exhibition marketing principles.

A number of exhibition trailer suppliers offer trailer rental as well as sales, with services including branding, fitting out and the supply of staff to steward your event.

Mobile Billboards

Everyone knows how expensive it can be to rent space on static billboards and how the impact of a billboard declines over time as it blends into the background.

A mobile billboard allows you to move your message to where the action is and best of all, there's no rent to pay.

Mobile billboards and hoardings have become a common sight in fields adjoining British motorways, their mobility circumventing planning laws and giving brands thousands of eyeballs for negligible cost.

A Trailer For All Budgets

For small businesses a simple, short display trailer, towed behind a car can be a very effective marketing tool.

The trailer can serve not only as a mobile billboard, but also as storage for marketing materials such as brochures and flyers.

A great tip is to park with your trailer where there are likely to be plenty of eyeballs - a classic example of this is the double glazing sales representative parked outside a big DIY store. It's a pretty safe bet that people visiting a DIY store are a good target audience for a home improvement company.

Mid-sized and larger companies can afford to hire or buy dedicated exhibition trailers with tractor units to pull them.

These can be effectively mobile showrooms as mentioned previously or more simple high sided hoardings.

Technology is now so affordable that giant LCD screens are an option to allow moving or video images to be displayed on the trailer - imagine if you will a mobile Times Square!

The ultimate exhibition trailer has to be the corporate hospitality, media centre and operating base for Formula 1 teams when visiting circuits.

These immense leviathans cater for hundreds of people and are effectively mobile office blocks but also serve as an amazing statement of brand.

Summary

Exhibition trailers can have a big impact on your marketing performance - isn't it time you tried one for your business.