Facebook Tips For New Business's
Facebook Pages have increasingly become popular for business’s. Facebook’s not just for personal pages, it can also be an effective business tool. Facebook connects you with your prospects and customers in new and engaging ways. There are over 800 million active users on Facebook. There are many conversations, networking opportunities and events that are happening on Facebook. 82% of your customers are online. Facebook is an essential step into the world of online marketing. If you’re not on Facebook, you’re missing these opportunities.
Here’s a few Facebook tips for new business's:
How to use Facebook
Facebook is divided into four main parts: Profiles, groups, pages and events. Each part serves a different function and each should be used differently.
- Profiles- Each user gets a profile and profiles are a way for people to present themselves. You cannot create a profile for a business or any other entity.
- Groups- Allows people to set up a sub-community within Facebook around a topic of interest. Such as “Scrapbook addicts” or “Small Buisness owners”. Some people set up groups for a product or business they might admire such as “We love Starbucks”.
- Pages or fan pages- These are for anything you want to post or talk about. Anyone can have a page.
- Events- Facebook events are set up to invite and attract people to an event, online or offline.
Choose the best name for your Facebook Page and don’t change it
Choosing the right name for your Facebook Page is important. Do not stuff your page title with keywords. If your page looks too spammy or overwhelming, fans will be uninterested. The safest option is to use your business name or username that represents your business or brand. Then stick to that name.
Obtain a Facebook Vanity URL
Facebook offers you the ability to choose a vanity URL, or username for your Facebook Page such as www.facebook.com/YourUsername. This is an important SEO opportunity to take advantage of, it looks professional and is easy for people to find you. Pick a username you are confident in, or again, use your business name.
Which should you pick, a fan page or group?
A question that always comes up. Groups are usually made by users, not your business, so you shouldn’t create a group to promote your brand. This is what pages are for. Groups are best built around an idea or a topic. The topic should relate to your business, or think about a problem that your company solves, then build a group around that topic. If your business is selling cosmetics or make-up, you can form a group on "how to apply make-up" or "make-up tips"
Create a custom-landing tab on your fan page.
Add a landing tab to your fan page and make it attractive. A popular tab that is often used is a simple “welcome” message with custom graphics. Business's use the tab for several reasons. There are some business’s that use the tab as a “like” my page button or a video button. The purpose of this tab is to inspire visitors to join or “like” your fan page.
Pages are more customizable than groups and you can have an unlimited number of fans. The best part of Facebook pages is that they are indexed by Google. By default, all fan pages are public. So if someone searches for your company or for keywords that are on your page, your page will show up in Google search results. This is an easy step for SEO. Remember, when adding content to your page or talking about a topic, be personal and write in your true voice. Talk about things of interest to you and your customers. It’s important to build a connection that customers can relate to and find interesting is the key.
Status Updates on Your Page
Posting links in your status updates can be a powerful and authentic way to boost your Facebook Page’s link score. Status updates offer a great way to put direct links near the top of your pages CSS structure, which gives you more link juice. So if you write an article on your website or blog, mention the topic in your status update along with the link. Remember Google likes links that are directed to relevant sites.
It’s always a good idea to create a content calendar. Successful pages have a continuous stream of new, compelling content that creates fan engagement. The content calendar will help you manage and organize the process.
Making sure your posts get seen in your fans News Feed
Stray away from long articles or paragraphs. Keep your post short, simple and to the point. BuddyMedia, a provider of a Facebook management system, discovered that posts with 80 characters or less are more than four times as likely to get a like or comment.
Facebook Do’s and Don’t Tips:
• Do- Track Facebook Insights, a built-in analytics system. This is often overlooked, and it provides basic data, so you can analyze your "post" performance to see what types of content gets the most engagement.
• Do- Create a profile completely to earn trust. No one likes to see a blank profile, especially for a business.
• Do- build a community or group around your topic or specialty.
• Do- Add a Facebook follow button on your website
• Do- Post direct links to your website on your Page
• Do- Share relevant pictures and videos
• Do- Participate in other groups
• Don’t- be pushy
• Don’t over-due promotions and overwhelm your pages with constant ads.
• Don’t- Post your web link when writing something on someone’s Wall. Its blatant and self promotion
• Don’t – Be impatient, relationships take time to build
• Don’t jump into Facebook for a quick sale or aggressively pushing product or service. It’s about building your brand and reputation.
Facebook for new business’s should be used to build relationships, to your build your network and your reputation over time. You need to focus on connecting with others, sharing information about your marketplace.