Ugg Ultra Tall (30179)

Fake Ugg Boots are a growing problem, particularly through disreputable online retailers who are getting ever more sophisticated at counterfeiting the real thing.

Then, of course, there are other brands of Ugg-style or 'fashion' Uggs, such as Emu or Bearpaw, who are not 'fake', but simply offer similar styles and lines. The name 'Ugg' used to be a generic term for the style of boots, before Deckers, who owns the Ugg name, took the term and turned it into a brand name. Emu boots were technically on the market before Uggs, so who is the fake? That's a matter of personal opinion. Ironically, this year, Emu seem to be the hottest of all the brands!

But if you are in the market for Uggs and you want to avoid the fakes, here's what to look for:

  1. The price – check on a reputable online shoe shopping store (or visit the Ugg store) what the going rate is for genuine Uggs. Anything a lot less than that should set alarm bells ringing. Remember – if it seems to good to be true, it usually is.
  2. New Ugg Boots (less than 3 years old) should say 'Made in China'. Not made in Australia – suprising, huh? But Deckers who make them have been manufacturing in China for some time.
  3. Check the sheepskin lining of the boot. It should be creamy yellow color (not off-white) on the pale color boots, and if it's a darker boot, it should match the boot color at the top, and be that cream color at the bottom. Give the lining a tug to check that it's not just a lining – it should be part of the boot outer (one piece, not two).
  4. Check the stitching. Ugg boots are single stitched, but the stitching is of very high quality. Poor quality stitching often indicates a fake Ugg Boot.
  5. Fake Uggs tend to fit real sized. Genuine Ugg boots on the other hand (in the classic styles) run a size larger.
  6. Check the marks on the soles. The 'Ugg' name and logo should be a raised insignia on the bottom of the boot.
  7. How wide is the heel? Compare it against other Ugg Boots – if it's narrow, it could be a fake pair.
  8. Check for poorly made or copied boxes or Deckers brand logos on the packaging. Uggs are made by Deckers and both brands feature on packaging.
  9. Any of the packaging mention 'Snow Boots? Does it come with a protective bag? Then it sounds like you may have got a fake.
  10. Check for the Deckers company name in the descriptions – 'Genuine Ugg' are not the same as 'Deckers Ugg' – Deckers Ugg are the real deal.
Ugg Classic Metallic (30180)

Read my other InfoBarrel articles on Ugg Boots, Emu Boots and similar topics: