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Fashion Merchandising 101

By Edited Sep 12, 2015 0 0

A career in fashion merchandising supplies the flexibility of a variety of specialties. Here you're going to get a solid idea of the several career paths of a fashion merchandiser, the role he or she plays and how crucial that role is in the fashion industry.

First thing’s first; a fashion merchandiser obviously has a good sense of style.
She can easily spot the next, hottest trends and her favorite activities probably involve setting up outfits, shopping for them and spending hours checking out blogs and magazines of fellow fashion lovers. Generally speaking, a fashion merchandiser knows what people want and she guarantees to provide it to them in the best way possible.

When working in fashion merchandising
you will probably find yourself working in a department store, boutique or fashion house, and the like. Fashion merchandisers are one step ahead and they make certain that the store, boutique or fashion house is too. Not only does a fashion merchandiser have great fashion sense but he or she must be skilled in the areas of marketing and strategizing to increase product sales.

Must-have Skills in Fashion Merchandising

Presenting the product efficiently to the consumer
is an important aspect of the field and requires the merchandiser to know the specific taste of the target group. Performing tasks such as these require someone in fashion merchandising to have excellent verbal and nonverbal communication skills. While in fashion merchandising, one must be able to communicate not merely with suppliers and manufacturers to execute efficient transactions but also with consumers through visual displays and fashionable store selections. It’s important to know what the latest trends are in order to determine which products will be sold, the amount they should be purchased and sold for and how much profit the business will bring in. A fashion merchandiser with a large fashion house or large clothing manufacturer will typically specialize in one are such as women’s clothing, shoes, men’s clothing, etc. At times, this career will require a fashion merchandiser to travel to meet with supplier and manufacturers to execute transactions, have meetings and attend shows. Fashion merchandising revolves around long work hours, quick decision making, industry pressure and competition. Only those with thick skin, strong organizational skills, excellent communication and determination will be successful in this field.

Fashion Merchandising is One of The Top Fashion Jobs

Many fashion merchandising graduates expect to get their dream job quickly; do not forget that this will perhaps not be the case. You can definitely find yourself working in retail for quite a while or still searching for jobs months after graduating. One thing to consider is the probability of internships. This is especially true if you are considering working for big companies and places where they don’t hire externally. For example, if your dream is to work for Vogue, working hard to get one of their internships is a major step to get your foot in the door. Interning for fashion designers and public relation firms can also be ways to get experience. Take into account, however, that a majority of these internships are not paid. Is this something that you can afford to do? Be wise.

Anything you choose to do in the field of fashion merchandising there are many paths you can take. If one doesn’t work out you can start to look at your additional options. Remember, as stated before, it is a competitive field and only those that are determined and hard working get to the top positions.

Establish a list of the types of things you would like to do in fashion merchandising and start the job hunt!


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