Good Website Features
Your website is the place people go when they want to do business with you. It’s not good enough to have just any website or a logo page. People expect your website will match their perception of your business. So you don’t want to let your customers or prospects down. Presentation is everything and good website features are important.
Good website features will always stand out and make your website as a whole stand out from others. Your website must do three things simultaneously. It must:
A shorter version of the above is called EMS. EMS is essential when it comes to conversion. If you are having problems with your website it most likely is lacking in one or more of these areas.
Educate- When new customers or prospects come to your website for the first time. They need to be educated on how you work before they will buy. Just remember the bigger the sale the longer the customer needs to be educated on it. It’s not hard to decide on a $10 product opposed to deciding on a $900 product. The more information they receive, the better.
Marketing- Some customers just need a little push or a little more. Marketing comes into play here. They may already know you and the product but not ready to buy. But when they decide to buy, it’s important to have left an impression on them, or a constant reminder. If your competitors are marketing the same product and it’s in-front of the customer at the time they are ready to buy then you could lose out on the sale to your competitor. An example is Valentines Day. If you sell candy, and Valentines Day comes around, it’s important you are positioned in front of your customer to make the sale.
Sell- Some of your customers will be ready to buy and need the right incentive. Whatever it may be a promotion, discount, etc. your website will need to provide it to make the sell. One thing that personally influences me to make a purchase is shipping. If I know I want a product and it’s offered at several places, I will look for discounted shipping or same day shipping. Some websites will note it takes 5-10 days for processing before they ship. I usually will look else where.
Five Features of a Good Website
A good website has great design, structure, content, optimization, and maintenance.
Design: If a website looks good, customers will assume the company behind it does good work as well or offers good products. First impressions are important and they count. Especially online where the visitor doesn’t have much to go by except your website.
Structure: The way you structure your website navigation is crucial. Your website should be simple and the structure should guide the visitor through your website easily with the visitor feeling lost or having a hard time finding something. Your website should not be overwhelming and confusing. Too many choices can be frustrating. I have been on some websites and there was so much going on, I don’t know what to do next or there’s way too much to sift through just to find one thing. That’s frustrating and most people want a simple interface that’s easy to navigate.
Content: Content is always king. Content serves to educate prospects and build expertise. Well written content can help you stand out from competition. There are three types you can provide content thru; written, (blogs or articles), audio (podcasts), and visual (video).
Content is also the lifeblood of search engines. Search engines look for content. The more fresh content you provide the more the search engines will reward you. The best place to put content is on a blog. You don’t need a blog, but you do need fresh content continuously and a blog is the easiest for this. You can always add a blog to an existing website. Blogs with new content will give your visitors a reason to come back to your website. They can find your content or posts attractive and will subscribe to your blog becoming instant consumers and over time they can be converted into customers.
Optimization: First, your website has to be optimized internally. If your website isn’t coded correctly, it can look odd or distorted in certain browsers, even though it looks fine in others. The World Wide Web Consortium has a tool that can be found at the below website at: http://jigsaw.w3.org/css-validator/
You just put in your website address, and it will tell you if anything needs to be repaired. It may look a bit confusing, but your web developer can help you here or fix the repairs.
Second, is SEO, search engine optimization and making sure search engines can read your website. Optimizing your website so that it is logged by search engines is more than just keywords and a meta tag. Search engines don’t actually read web pages. They see individual characters like numbers and letters and character combinations such as words and phrases. When a search is performed, the search engine compares a query (the search phrase) to various parts of a webpage, including textual content, image alt tags, and meta tags. Proper SEO presents a webpage to the search engines with emphasis on specific combinations of characters or words.
Since there are millions of web pages, it may take a lot of work to get your home page near the top of the search results. What’s important, “relevancy’ above all else, wins the search engine ranking game. The more relevant the search engine thinks the content of your website is to a visitors search, the closer to the top of results that search engine will place your site.
Maintenance: Once your design and structure are in place, you don’t have to keep changing it. But you do have to maintain it. Maintain your website by checking for broken links and updating old information and add new content. Keep your website fresh. This matters. However you decide to add content, either thru a blog or your website, make sure you do it regularly.
If you apply all these features of a good website you will have a great website that fully serves it’s purpose and your customers.