I'm currently working on my 1st niche site and I have to admit I am a little stuck right now. Here's the problem: I can't seem to find the right niche. Let me explain. I started off about a month ago in the alternative energy niche but I quickly lost interest after a series of coincidental events caused me to begin to question the validity of the environmental movement.
Next, I picked the fat loss niche because anything related to the health market is what is called an evergreen niche. This basically means that these types of web pages and products never go out of fashion and it's not seasonal either. However, here's a critical note you need to keep in mind. It's important to check out the competition before you go ahead with your niche idea.
That's what I did. I checked out the competition and here's what I found. Most of the sites had very competitive alexa ranks. They also had way too many backlinks pointing to their sites AND their domain age was way too competitive for my liking.
That's why I had to start over from scratch and begin looking for a new niche.
Here is what I did. I started out by thinking about what interests me. What are my passions? Then, I moved on to writing down some problems I've solved in the past that others might still be struggling with. That didn't work though because I didn't find anything that appealed to me enough. Maybe it will work for you though. I got this process from Pat Flynn.
Another technique I used is to go to amazon.com and look through their magazines to see if I could find any niche ideas. That didn't work either. It could work for you though.
The third technique I tried which I found on the Warrior Forum a couple of years ago was to go to clickbank.com and check out their categories and sub-categories. Most of the products in the sub-categories are already tailored to a very specific niche so I thought I might find something there. Nope.
Here's another approach for you to try if you're looking for a niche. I got this trick from Ewen Chia in one of his books. Basically, he explains in the book that most internet marketing gurus say that finding a niche starts with keyword research. But this is not true. The reason it is not true is because you need a broad market to enter into your keyword research tools first like health and fitness. If you're like me, you don't even have a clue what market you want to go into yet.
Therefore, he recommends you do some reading of books and magazines to get some ideas of possible markets you could target. Also, he recommends keeping up with national and world news. This is the approach I tried this morning and so far I haven't gotten anything yet. It's almost like a bad case of writer's block...
Again, I want to note that just because these techniques didn't work me, that doesn't mean they won't work for you. They're definitely worth trying. Everyone is different.
I will do a follow-up to this article in the near future detailing how I finally found my niche.