At this point you probably already know that SEO is very complex. It takes a lot of hard work and time in order to better a site. However, with knowledge and dedication alone you stand no chance against the titans of the search engines. Every professional SEO specialist will tell you that certain tools are a definite must-have in your toolkit. This is because search engine optimization is an enormous and complicated branch of internet marking. Without the support of certain gadgets you will have a lot of trouble searching for keywords, checking their density, and analyzing your overall progress.


Nevertheless, not all bloggers have substantial budgets, so they choose free programs. This doesn't mean that they are not efficient. Let's take a lot at five programs that will get the job done:

Google Analytics


SEOquake is a tool that you can't afford not to install. Even the best SEO agency, has at one point, made use of this superb software. It is basically an analytic tool which works on Chrome, Opera and Firefox. What it can do for you is collect data about SERPs, Alexa Ranking, PR, and so on. You will no longer have to waste precious minutes separately analyzing the stats of a page, because SEOquake will get things done in a matter of seconds.

Google Adwords Keyword Tool

Number two on our list is another great example that awesome things can also come free. Google Adwords is easy to use, and it can provide you with ideas that would normally not come to you. What it does is find useful keywords that will help you bring traffic to your blog, and improve PPC.

Google Webmaster Tools

Yet another interesting software developed by Google is the Webmaster Tools. Most of you might have heard of it because it is sometimes used for messages regarding suspicions about the blog. Sadly, not all manage to use it at its full potential. The Webmaster Tools can help you monitor the health of your site, enhance SEO, and tweak your weaknesses. It is one of the most recommended software.


Alexa Ranking

You've probably seen certain sites displaying their Alexa ranking. If you don't know what it is, we will tell you. Alexa ranking is a great service which displays traffic rank, bounce rate, search traffic percentage, demographics, page views and many other important things.

Majestic SEO

This nifty gadget is indeed majestic. Even if not all features are free, it is still something you should use at least once. Majestic SEO is another example of great analytics tool which, among other things, allows you to check your external links, and compare sites.

Obviously, there are many other great free tools you can use, depending on the type of business that you are running. These are only five examples which we recommend.