Five Faux Pas In Social Media Marketing
With the emergence of social media in the business world comes the opportunity to either smartly capitalize on its benefits or fumble your way through it, losing the chance to gain customers and professional respect. Your business has much to gain from social media, if you do it properly. At the time of writing, Facebook is THE social media giant. It is the #2 site in terms of traffic and claims more than 845 million active users.Simply put, Facebook is the place to be online and anyone using social media to promote a business needs to become Facebook savvy. The following five are common Facebook mistakes that newcomers make when setting up a business or brand page, and you should work to avoid them at all costs.
Facebook Mistakes: #1 Getting old quickly - You cannot expect to put together a nice Facebook page and for that to be the end of your commitment. Adding fresh content and updates frequently is absolutely vital to the life of your Facebook networking. People will come to your page expecting to see new and relevant content on a regular basis. Post anything from sales promotions and contests to industry news that your viewers will find helpful and educational. Some other options for keeping your Facebook page relevant is to post politcally neutral comments on current events, weather, upcoming holidays, etc.
Facebook Mistakes: #2 Conduct unbecoming a professional - Many business owners make the mistake of taking things too personally and engaging users in petty bickering. Your responses to people must reflect the integrity and professionalism of your business 100% of the time. Remember that while not all users may interact with you on your Facebook page, many may be reading what you post to it. Be polite, even if someone is heckling or constantly complaining. The rest of your customers will be watching how you deal with things and can easily be turned off if you are less than professional or stoop to the level of immaturity that is sometimes seen in visitor's posts.
Facebook Mistakes: #3 Straying off topic - Your Facebook page needs to be about your business and service and what it can do for customers. It isn't about your personal political agenda or favorite television show. People will visit your Facebook page to discover new and relevant information about your business or the industry it represents. Think of your Facebook page as the front window of your store and treat it as such with the information you provide to visitors and fans.
Facebook Mistakes: #4 Ignoring competitor tactics - If your competitors run a successful (or unsuccessful) promotion, you need to know about it. Especially if they are offering any kind of discount you are able to match or beat, keeping a close eye on what they are doing on Facebook is the only way to stay in the game. Monitor them closely and regularly, or you will miss out on valuable opportunities. They can provide valuable information to you about how to run a Facebook page or even how not to do it.
Facebook Mistakes: #5 Neglecting your viewership - No matter who posts what on your Facebook page, you need to respond.While it usually isn't the complete reason, people post on Facebook (whether personal updates or comments on business's page) to be noticed. Answer all questions and concerns, as if the people posting them were actually in front of you. Never forget that all of your customers can read how you have interacted with each individual who posts. Have patience, be friendly and always attentive to the people who take time to interact with your Facebook page.
Employing a successful social media marketing strategy can elevate your business status, expand your customer base exponentially and increase sales beyond your dreams. Although it may seem like a simple operation, failure to follow etiquette on Facebook can be very counterproductive to your business aspirations. Engage in a little research and invest wisely with your time and efforts, so that you are well prepared to use social media to your advantage as a fast-track mechanism to success and remember to avoid the Facebook mistakes above.
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