Marketing Your Small Business Doesn't Have To Be A Headache
Small business owners will be the first to tell you that they have no time for marketing. This is because they are swamped running operations, servicing clients, and maintaining client satisfaction. The problem is, without marketing, your business growth is probably flat, or even declining. The good news is, there are several marketing tactics that can easily be implemented and won't be a suck on your time. In today's post, I want to talk about five specific ways you can easily market your business.
Advertising your business with vinyl banners has never been easier. In the past, you'd have to go to an advertising agency or printing company, work with them on a design, print the banner, and then find a place to put it.
Today, you can visit a website like Signs.com, customize your banner right on their website, print it, and have it in a few days time. Now, if you want to create a full on billboard, yes, you will have to work with an agency to find a place to put the advertisement, but if you want to hang it outside your storefront or use it at a tradeshow, designing and printing a custom banner is a great way to go.
Pay-Per Click Marketing
Pay-per-click marketing is another easy way to promote your business and generate additional visibiliy. In less than ten minutes time, you can set up an account with Google or Bing, select the keywords relevant to your business, and start showing up in the search engines.
The awesome thing about pay-per-click marketing is that in many cases, you can set a daily budget and forget about it. If you want to be a little more aggressive, you can optimize your campaign along the way, but not necessary for small businesses in non-competitive industries.
Vehicle Magnets & Decals
Printing and displaying magnets or decals on your car or your fleets vehicles is a super easy way to market your business. Along the same lines as banner printing, you can easily hop on a website, design your car magnet or decal and be marketing your business in a few days time.
Too busy to market your own business? If that's the case, why don't you have your customers do it for you? Referral generation from current customers is one of the easiest ways to get your business name out there. If you work really hard to over deliver and keep your clients happy, ask them for referrals... and they will hand them over!
Lastly, another easy way to market your business is by getting listed in directories such as Yelp and YP.com. Thousands of individuals in your geographic area use sites like these to find businesses just like yours. In just a few minutes, you can have your listings set up and visible to the world!
See? Marketing your business can be easy and effective if you know what you are doing! If you have any questions, please feel free to leave them in the comments section below.