We all hear about Facebook and Twitter when it comes to social media marketing. Occasionally, someone throws in a LinkedIn or Google+ to break up the mix. The reality of the Internet are there are thousands of social media networks for you to join and connect with other people. Here are five unconventional social media sites on the Internet.
Pinterest brings pin boards and scrapbooking online. You create a pin on Pinterest which is an image or video attached to an URL. Users are enticed by the image and click the image. They then go to the website to read the attached blog post or watch the video.
Users re-pin or like content that they want to share with their network. Pinterest integrates with Facebook and Twitter. This integration remains crucial to Pinterest's success. You get upload a pin to your blog post. Someone likes it on Pinterest and their entire Twitter and Facebook network get notified. That is powerful word-of-mouth Pinterest marketing.
Credit: RachelSoden.ComCredit: RachelSoden.Com
Chime.In provides another opportunity to network with others with like interests. Similar to Google+ and Facebook, you upload content, links, status updates and photos to interact with others. Rumors abound that Chime.In plans to monetize their network by paying its members but to date that has not happened.
Chime.In is a growing social network which has promise. Many people use this site to chime in on current news and trending topics. It also integrates with HootSuite for scheduling posts to your Chime.In account.
Tumblr, a micro-blogging social network, lets users create blogs on their favorite topics. Tumblr's appeal remains that it is focused heavily on pop culture and youth-oriented topics. It is highly trafficked though and should be considered by those who fit the marketing demographic.
You create blogs on Tumblr. Picture and media-heavy content is the most popular. People connect with your blog, follow you and add comments to your content. Tumblr also integrates with social media sites like Facebook letting you reach a wider fan base when someone likes your content.
StumbleUpon, another social bookmarking sites, allows users to link to content they enjoy and recommend to others. StumbleUpon brings a lot of traffic to blog posts that get uploaded to their website.
You can upload your own content to StumbleUpon but it seems spammy if you do not participate in the community. Simply uploading your links and leaving will bring traffic but it is all artificial traffic. They will not return. You need to give you readers a reason to stay on your site and come back on their own accord.
RedGage, not just a social bookmarking site, you upload links, blog posts, photos and documents to their servers. All new content displays on the home page until it is knocked off by a new upload.
RedGage gets listed as a social media network because people can request friendships with other users. When a friend uploads new content, the user's feed is updated with that content. RedGage sets itself apart from the competition by paying their users for uploading content. You get paid based on how many views your content receives.