Online consumer product reviews have become one of the most trusted and compelling resources for consumers shopping online. In fact, studies suggest that nearly 70 percent of all online shoppers trust consumer-written reviews over those supplied by so-called experts or authorities. Now, virtually all major online retailers (and many smaller ones) give consumers the opportunity to post reviews of the products they carry directly on their website. Here are five surprisingly easy yet highly effective ways to garner more consumer product reviews on your website.

Things You Will Need


Step 1

Ask - It sounds shockingly obvious but it's a highly effective way to garner reviews that is surprisingly under-utilized by most online retailers. Invite people who have made multiple purchases to share their shopping experiences with other consumers.

Step 2

Offer incentives - Give customers who complete reviews an incentive to do so, whether it's a discount on their next purchase or a free shipping offer.

Step 3

Simplify the review process - The most effective way to turn the casual shopper into an active participant on your website is to make the process of posting reviews as easy as possible. Keep the signup process to just a few steps so users can quickly sign in and post reviews whenever they make a new purchase. After a purchase is made, send the customer an email thanking them for their purchase and reminding them to post a review.

Step 4

Communicate the "feel good" advantages of writing reviews - Consumers are often motivated to write consumer product reviews simply to help out other consumers; such a motivator can be as effective as offering incentives.

Step 5

Remind all end users to write online reviews - If you have a brick-and-mortar store as well, include review requests in your packaging or shopping bags. It's an easy and inexpensive way to garner even more reviews. Make sure you convey you're not necessarily looking for glowing reviews…just honesty.

Tips & Warnings

Be prepared to accept negative reviews from consumers and try to use such feedback for enhancing your products.