1. Why would you write an ebook?
Writing a book requires a lot of research, upfront planning, and hard work. Why would you consider writing an ebook? Every author has a different reason for writing one, but here are a few good reasons why you might want to write one.
- You may want to encourage your website visitors to subscribe to your mailing list. You may use the opt-in email list to send newsletters and special offers to your subscribers.
- You may want to build additional traffic to your web site by offering a free ebook.
- You may wish to monetize your work by selling it on your website, or offer it on Kindle Marketplace.
- Publishing an ebook on your website will strengthen relationships with the viewers.
2. What are the key things to consider when writing an ebook?
- Content is the king: The first and most important thing to do before writing an ebook is deciding on the topic. You should find a topic that you know about, and the information that people need and want to learn about. A topic with large demand is better than the topic that satisfies a niche.
- Know your audience: It doesn't really matter what you want to get out of your ebook. The matter is knowing what your readers want. Everyone has busy life, and their time is very valuable. Don't waste your and your audiences' time by describing your problems. Provide the solutions and the contents your audiences want.
- Eye Level Education: I remember listening a term, "eye level education", advertised by one of the renowned Korean tutoring academy. It doesn't matter how much you know about the topic, but what matters is delivering the content your students can easily understand. Several years ago, I have volunteered to teach senior citizens on how to use Internet, email and world-wide-web. At the end of the course, I did a short survey and everyone thought my teaching was very hard. The reason was very simple. I tought 3rd grade material to 1st grade students. The key is writing the material your audiences want in the format that they can understand.
- A picture is worth a thousand words: I cannot stress enough that your readers are king. They don't have the time to read every word in your ebook, and they will more than likely browse though the topics that they have less interest in. Adding pictures, diagrams, and flowcharts to your ebook will make the book a lot easier to understand. If you are adding images to your ebook, make sure you're not violating a copyright of the image. Be sure to use loyalty free images offered by free sites, or buy the images from stock photo websites before you use them.
- Hyperlinks: One of the benefits of publishing an ebook is that you can include your website link on your ebook that your audience can click on. The back links to your website will drive targeted traffic to your site.
Writing an ebook is a relatively easy task, and the benefits outweigh the effort you'll be putting in. If you are writing articles on your blog website, why don't you write a series of articles and create an ebook out of it. Remember you are writing an ebook for your readers, not for yourself. Create the content that your readers want in the format that your readers can easily understand. After doing so, you'll be successful in publishing an ebook.