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Four Italian Fashion Brands: an Every Woman's Guide

By Edited Nov 13, 2013 0 0

Italian fashion brands have dominated the world of glitz and glamour alongside the French, American and British since time immemorial. Fashion has become integral in Italy’s culture and society. The term “la bella figura” is a traditional way of putting value in dressing up to make a good impression. Among the top five fashion capitals in the world including London, New York and Paris, the other two are major Italian cities: Milan and Rome.

Here are four high fashion brands to introduce you to Italy’s rich tradition of high culture art and design. Get to know which designers from Italy best fit your personality and style.

The House of Gucci

Charlize Theron in Gucci
Jennifer Garner in Gucci

Better known to the world as simply, “Gucci”, this line has 90 years of history of quality craftsmanship and signature designs that are both youthful and seductive. Gucci prides itself with simple concepts finished by clever touches of details such as a slit in the skirt or a certain stitching or appliqué.

Gucci is the brand of choice of young women who adore conventional cuts and fabrics but would subtly draw attention through a statement piece.

Here we see Jennifer Garner wearing a bright violet strapless column gown that has a huge back bow, and a train of tulle and organza ruffles at the 2013 Oscars.

Meanwhile, Charlize Theron chose a pale silver strapless with silver appliqué detail on the waist at the Cinema for Peace Gala 2013.

If your style resembles these classic beauties more than any other Italian fashion brands, then Gucci is the perfect starting point for your closet spring makeover.

Emilio Pucci

Emilio Pucci has become synonymous to kaleidoscopic colors and prints. The brand used to define the 60s and 70s disco era with its chic patterns, that its chief designer and namesake, Emilio Pucci, became known as the “Prince of Prints.”

Pucci is survived by his daughter, Laudomia, who is now taking the reigns as the brand’s image director. Today Pucci’s team, led by Peter Dundas, continues to churn out bright and colorful designs but refuses to stop there. The brand is now better known for its bohemian and rock inspirations that make “rebellious” chic.

Solange Knowles is recently scene in a bright yellow Emilio Pucci gown at the 2013 Vanity Fair Party.

Nicole Richie, well known for her boho-chic style, made an appearance on the “Jimmy Kimmel Live!” in a black sheer chiffon jumpsuit straight from Emilio Pucci’s Fall 2013 collection.

Also sporting the punk rocker boho chic archetype is Miley

Cyrus who came to the 2013 Pre-Grammy Party in a dark romantic Emilio Pucci racer-back dress with sheer cover right from the brand’s Spring 2013 line.

If you are the tough, devil-may-care, flower child, then Emilio Pucci is the look that best defines you.

Miley Cyrus in Emilio Pucci

Nicole Richie in Emilio Pucci

Solange Knowles in Emilio Pucci


Jennifer Aniston in Valentino
Among the Italian fashion brands featured in editorial magazines, Valentino is arguably the richest and most diverse, and yet it has managed to maintain unreachable opulence with its every collection. This is most likely due to the fact that Valentino has gone a bit more commercial and high-producing in the recent past. However, today, Valentino is back to churning more unique, original high fashion pieces; leaning more toward quality than quantity.

Still, Valentino’s lines exude sensual, classic elegance with its choice of feminine fabrics and laces that have epitomized Hollywood glamour for decades. But more than anything else, the brand’s signature red gowns as worn by Jennifer Aniston during the 2013 Oscars is just iconic.

If you are all up for red carpet glamour, then here is the brand that best suit your style and your sultry red lipstick.

Roberto Cavalli

Roberto Cavalli is known for pioneering sandblasted jeans and exotic printing on leather. He is one of the most popular designers in Italy and the world. A-list celebrities could talk about their love for the man for hours as his designs have inspired a lot of upcoming designers known in the fashion world today.

Cavalli’s works can be summed up into one word: rockstar. He is known to combine glamour and the sexy side of rock in his designs. But as compared to Pucci, Cavalli’s dwell more on the starry and the glamorous. His gowns literally shimmer as much as the stars who wear them.

American Idol alumni Jennifer Hudson and Carrie Underwood both seem to love Cavalli. The former wears a custom-made at the Oscars 2013 while the latter accepted her 2013 Grammy award in a black strapless.

Indeed, Roberto Cavalli has drawn its own spot as one of Hollywood’s most sought-after Italian fashion brands.

Carrie Underwood in Roberto Cavalli
Jennifer Hudson in Roberto Cavalli


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