When was the last time you looked in the phone book to find something? I know that for me, the internet is where I turn whenever I need to find an item or a service. The phone book gets dropped off at my door each year, but I have to say that it gets put in a forgotten place in the house and collects dust until it's time to throw it away. Websites have become the most useful way to get information about pretty much anything, so if you have any sort of business, you need to make sure that your website is as good as it can possibly be. If you have a poor website, you will not get very much business in this world.
Gone are the days where a few lines of text and links on a website are sufficient for a business site. Sound visual design principles and innovative color schemes are becoming more and more important. Text has almost become a useless medium to convey information on the internet for a casual surfer. Many studies have been done, and it has been found that people judge the quality of a website very quickly depending on the images, not the text. If you are worried that your website is not that great, you can get a free website score online. A free website score is a great way to find out just how your website stacks up against the many other websites out there. The report will tell exactly where the strong points and weak points are in your website.
There are many factors that go into a free website score, including things like searchability, image quality, redirection, links, and readability. Depending on which service you use, you can get a customized report with a score in several different categories and then a final score that includes all aspects. Some services will even rank your website so you can get an idea of where you stand compared to everyone else. When you get your free website score back, there are several things you can do with it. Many business owners will find the information useful, but will make only minor changes to the site. A good businessman will realize where his weaknesses are and change them as quickly as possible. If your free website report came back saying that your website lacked good image quality, you could hire a photographer to take some quality pictures and then have a computer programmer embed those images into your website in a simple, streamlined fashion.
Possibly the most difficult problem to fix is searchability. Many websites are actually quite good, but no one can see them because they do not show up in searches. This is a complex problem that the typical computer programmer is not qualified to fix. There are many companies that offer search engine optimization services. Search engine optimization is a system that helps your website appear first when people search for your service or product. When someone does an internet search, they will rarely go to the second or third page of the search, but will simply click on the first or second link that he sees. Having a company do search engine optimization for you will help your website to move up the list and become one of the first ones listed. No matter what your website needs, a free website report will expose those problems and give you advice on how to fix them. With the problems fixed, your website will draw more traffic and your business will be much more successful, which means more money for you.