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GetResponse - Changing the Face of Email Marketing Service

By Edited Nov 13, 2013 0 0

GetResponse Logo

Pros

GetResponse Logo
  • GetResponse has been hailed as one of the most state-of-the-art email marketing services in the market today
  • GetResponse has been the first in line to offer email management services, it is a complete email marketing solution
  • deliverability rate is impressively high --> playing between 93-96 percent
  • affordable services (they actually offers free service for a list of less than 100 subscribers)
  • excellent services
  • provides turnkey newsletter publishing and hosting features
  • has plenty of advanced customized aspects such as letting you place name, address, sex, birth date and other personal information in your messages
  • offers unlimited autoresponders, limitless broadcasts, and handle unlimited number of contacts
  • is fully scalable and capable of handling both small and very large lists alike (1+ million subscribers)
  • over 300 HTML templates to help make your email campaign look flawless and professional
  • has smart tracking features
  • has built-in anti-spam filters
  • offers split testing (on subject lines for example)
  • allows you to coordinate your blog with your list
  • excellent customer support

Cons

Getresponse doesn't have any third-party software integration.


Full Review

Using email to communicate with people from all around the world has become very popular in this information age. Businessmen and marketers have capitalized on it to promote their products and businesses to potential clients. Building a list of contacts and sending out email campaigns have become a very effective marketing strategy to make one's business grow. To make sure that an email campaign does not end up as spam, many businessmen use email marketing services to help them fulfill this job more efficiently.

Why use email marketing services, you ask? Having your email campaign detected as spam can make your business look bad in the eyes of potential customers. Spam filters nowadays have evolved into a more sophisticated technology that each email they encounter goes through severe standard checking to verify if a specific email is a spam or valid correspondence. If your message is able to bypass this barrier, then you are on your way to grabbing more customers. You also have to make sure that your subject line is interesting enough to arouse the interest of those whom the message is intended for. It is for these reasons that email marketing services such as GetResponse is used by marketers to handle their messages.

GetResponse is an email marketing service that offers marketers valuable features such as establishing timetabled email messages and systematizing further actions needed when new leads are gathered. It allows marketers to utilize HTML templates, send out newsletters, and manage their contacts more easily through a comprehensible interface. GetResponse has managed to surface as one of the most sought after email marketing services since it was launched in 1998.

GetResponse has been hailed as one of the most state-of-the-art email marketing services in the market today. Their features are one of a kind and lead the way in providing effective email marketing campaign. Their services are affordable and users are assured that any money spent is provided with excellent services. GetResponse makes sure that each of their features answers a need. They do this by designing features that are innovative and advanced, leaving some of their competitors behind. As you send out your campaigns in the forms of video emails, your brand will look very modern and professional. One of their features is to allow you to use every accessible avenue where there's a large concentration of potential customers such as social networking websites. You can also monitor reports and statistics from your iPhone.

Breaking down the Features

Email marketing is an innovative method that lets you communicate with your customers, send marketing offers, and establish relationships with prospective clients. With the advent of email marketing, there have surfaced plenty of email management help aiming to assist marketers in maximizing the benefits of email. GetResponse has been the first in line to offer email management services and it has been doing its job ever since.

One of the best things about GetResponse is the fact that it has plenty of advanced customized aspects such as letting you place name, address, sex, birth date and other personal information in your messages. You can also create as many personalized fields as you want in your email. Although this is pretty much a basic feature, it is still very important since personalizing your email enhances your chance of getting positive results from your email marketing campaign. Studies of the different marketing strategies have revealed that a highly personalized message achieves bigger response rates.

Using GetResponse gives you an opportunity to enjoy unlimited autoresponders, limitless broadcasts, and handle unlimited number of contacts. The clever part is you can section your contacts to manage them more easily and be able to send campaigns to an appropriate target only. By sectioning your list, you can aim at specific subscribers that a certain product or service is intended for. With this feature, you can avoid sending promotional offers to customers who will have no use of the product or service you are promoting.

Email Creation

GetResponse prides in having over 300 HTML templates to help make your email campaign look flawless and professional. You are presented with plenty of options to impress with your email campaign. The best thing is using this feature is easy because of its user-friendly interface. GetResponse also has staff monitoring bounce rates and eliminating email addresses that no longer exist. It automatically manages unsubscribe demands. It also boasts of a spam checker that scrutinizes words and phrases in the messages that would cause your email to be delivered directly to the recipient's bulk folder.

One of the most impressive features of GetResponse is its tracking ability. You can manage everything easily as it allows you to keep tab on percentages of delivered emails, opened messages, clickthroughs, opt-in rate, and many more. Through this, you can analyze which strategy of email marketing works best to get more response and profits. For instance, you can divide your list into various segments and try out different subject lines to find out which gains the most open rates.

GetResponse also allows you to coordinate your blog with your list so every time you publish a fresh post, the system automatically sends update notifications to your list. You can also choose to send your email via RSS feed which keeps you on the cutting edge since many people nowadays utilize RSS tools to provide them with information. You can also customize various functions such as opt-in pages, removal pages, thank you pages and a lot more.

Deliverability and Customer Service

Because GetResponse has established affiliation with major ISPs and email providers, their deliverability rate is impressively high. With a rate playing between 93-96 percent, this assures marketers that their email campaign reaches its proper destination. Even if other email marketing services show higher rates, GetResponse wins through its affordable pricing structure.

GetResponse provides excellent customer support to their users. Subscribers can learn more about how the system works through video training and they can be reached via email, online support, forum, and toll-free lines. They are constantly modifying their ways of interacting with their subscribers to provide only the best service. It is obvious that the staff went through rigid training so you don't have to wait for long to get assistance for different tech issues.


In Closing

Overall, GetResponse is an outstanding email marketing service and they continually seek ways to improve their system. Although some features can be overshadowed by competitors, it makes up for its excellent tracking tool and affordability. And they have all the necessary features and more.


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