How To Get Traffic Through Social Media

Let me start by explaining that I've been writing articles online for the last three or four years. I remember when I first started out, I was happy to see that one or two cents coming in every day, and I wrote simply because I liked writing. 

Had I not liked writing, I would have given up years ago, but the persistence has paid off, and I've learned a lot about SEO, social media marketing, and traffic building. 

For the beginner, SEO is search engine optimization, and it involves trying to get ranked on a particular Google search, which is both complicated, and quite easy in one sense. 

For example, just by writing an article with a title that was fairly specific, I have a fairly good chance of ranking for that phrase on Google so long as some basic conditions are met. 

To start with, the title is very important, and one of the first things Google looks at, and then the mention of that keyword phrase on the page a couple more times, a few relevant, high quality back links from other sites linking to that page from the right link text, and among other things, some social signals like the amount of times the page appears in tweets. 

Bearing all of those things in mind, you have to be a genius or very lucky to rank for a keyword phrase with thousands of exact match searches a month, because if it has any value whatsoever for making money, somebody has already spent thousands of dollars in trying to rank for it. 

After four years of trying to beat the Google system, I've turned my efforts towards building my social network of connections instead, and I've found that it generates the same amount of traffic for the work I put into it. 

Let me explain what I mean. If I get a thousand Twitter followers from a site like Twiends, and that takes me an hour, I could have in that same time written an article in the hope to catch traffic from Google on that page, or on the page it linked to. 

The figures I'm getting tell me that over the long run, I can get more views to my pages spending time on building my followers than on trying to keep up with the latest algorithms of Google. 

The only problem with Twitter is I have to click a button to tweet each time I want to promote something new. Not all that hard really.

The example of Facebook is similar, although I approach that from a different angle. I try to make Facebook pages that rank in a Facebook search, or on a Google search for specific phrases, and in that way pick up traffic that I could not get just from Google. 

The way the Facebook algorithm is set up, your friend's posts appear higher in the news feed than a page's posts, or links that you post on your personal profile. 

Nevertheless, Facebook is still an important way to promote yourself, and at the same time it's good for your rankings. 

I am a lot more active on You Tube these days, and I find that Google are at least ten times more likely to show a video on a search, (all other things being the same), than any other sort of web page. 

That's not to say that it's guaranteed that they'll show your video, but there is a couple of video results that appear on half the searches out there. 

Linked In groups are a good way of getting traffic, but you don't want to abuse them, or spam to them too much, as that could get you banned from the group, and even the site. It's important to try to join groups that are relevant, and only share your best work, otherwise the whole thing becomes a free-for-all. 

I've been on Stumble Upon for a long time as well, and that can get traffic, but I wouldn't use it on a page that I was trying to rank, due to the bounce rate of my followers voting up the shares I send to their toolbars. 

Yahoo Answers questions rank really well on Google, as it is a high authority site, but again, you can't spam it, and the links are not worth that much for SEO if there are too many of them. 

That's about all I have to say on the subject, except to say that out of all of these methods, my number one source of traffic after four years of writing online every day is Twitter. 

It's not hard to learn how to get more Twitter followers, it's just a matter of learning what type of messages will interest random people, and how to get tens of thousands of followers quickly, as when you get random followers, you need ten times as many to get results.