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Getting Your Handmade Items Seen Online

By Edited Aug 10, 2015 7 14

There are a lot of people out there who enjoy working with their hands and creating beautiful pieces of art. Some people are lucky enough to find galleries and consignment stores that will help sell those pieces, but this doesn't happen to everyone. There are a few who open their own online stores, and though this is a great way to get found by a lot of people, it takes advertising and marketing to get your name out there. So how are some of the ways in which you can get your name out to the public and become visible?

If you've built an online store, you're already visible. But people aren't going to flock to your store because they don't know you exist. Get yourself a blog and start talking about the objects in your store, any deals you've got going on, and talk about how you came to make your wares. If you don't have the money to purchase a domain name, there are plenty of free blogging platforms. Get yourself set up and get the word out about your crafts.

Social networks are just as important for the stay at home mom trying to sell her handmade jewelry as they are for the bigwigs trying to sell their multi-million dollar ideas. Sites such as Facebook and Twitter can be your best friends as far as getting your items seen by the public. As you increase your presence online, you'll increase the number of people who link to you on these sites. And remember, the more the merrier.

Next, check out a few of the other craft blogs around the Internet. Not just as a way to see how others are marketing themselves, but as a way to start networking. These are the people you want to help you get started. Many of them have been doing this long enough that they know what works and what doesn't. They've also managed to grow their reader base, which are also the people you want coming by to look through your store.

As you check out these craft blogs, look at how many of them either host are are working with giveaways. Everybody loves winning a giveaway contest and if you're willing to give something you've made away, they'll come in droves. The trick to this is in showing everyone else that they'll be getting something special or a one-of-a-kind type item for their efforts. If you can impress them from the get-go, they'll keep coming back.

The final tip is probably the toughest. You've got to find the perfect balance of making and marketing. What this means is that you still need to take the time to make your items, but you've got to keep up on the marketing end. If you're really looking to make a living from your arts and crafts, you'll need to see the whole thing as a full time job. But, if done correctly, this could be the best job you've ever had and one that will allow you to stay at home with your family.

It is possible to turn your hobby into a way to make some money. With a little marketing and some free advertising, you can bring in potential customers from all around the country, and even from around the world.

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Comments

Jul 6, 2010 2:59pm
Lynsuz
Great tips on getting handmade items seen online. I've been thinking Esty.
Aug 10, 2010 7:29am
Sookie
This is good information on how to get seen on this vast internet. Great article!
Aug 11, 2010 9:29pm
freedomw
Congrats on your article being feature. I completely understand you are busy with your life, but when will you be writing for Info Barrel again? You're missing out all the fun we are having.
Aug 11, 2010 9:31pm
freedomw
I just read your article, and WOW it was really good and informative.
Aug 12, 2010 12:16am
rspears01
I love Etsy! There are so many talented sellers on there. I love shopping for unique and personal gifts!
Great article and fantastic ideas!!!
Aug 12, 2010 9:59am
mommymommymommy
I am sending the link to your article to a friend who does stained glass. Great article!
Sep 3, 2010 4:49pm
ZackProser
Congrats on the front page!
Sep 13, 2010 8:57pm
outsourcing
Great tips on advertising or putting your handmade items online.
Nov 20, 2010 5:38pm
aidenofthetower
This is a great article. I am launching my online store at the start of the new year. Working hard to make it a reality.
Jan 1, 2011 5:28pm
Lynsuz
Congratulations on feature, this is a great article.
Jan 1, 2011 7:36pm
stricklg
Cool article. I love the personal touch and "imperfections" handmade items have.

I completely agree with the post about Etsy. I've found some really great stuff to give my house a personal touch. Thanks for the article!
Jan 20, 2011 11:25am
bmerritt
Etsy is the best way to get your products and your name out there - followed by these steps. Great Article.
Jun 10, 2013 7:51am
ferpuerto17
great article. I was just writing about how handcrafts can actually help you make money online (discussed a few more things), but your article was great and very clear
Oct 9, 2013 5:15pm
Anaciata
Great one..I have just published one on http://www.infobarrel.com/The_Advantages_of_Selling_Crafts_Online, then bumped into your even more inspiring one.
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