There are a lot of people out there who enjoy working with their hands and creating beautiful pieces of art. Some people are lucky enough to find galleries and consignment stores that will help sell those pieces, but this doesn't happen to everyone. There are a few who open their own online stores, and though this is a great way to get found by a lot of people, it takes advertising and marketing to get your name out there. So how are some of the ways in which you can get your name out to the public and become visible?
If you've built an online store, you're already visible. But people aren't going to flock to your store because they don't know you exist. Get yourself a blog and start talking about the objects in your store, any deals you've got going on, and talk about how you came to make your wares. If you don't have the money to purchase a domain name, there are plenty of free blogging platforms. Get yourself set up and get the word out about your crafts.
Social networks are just as important for the stay at home mom trying to sell her handmade jewelry as they are for the bigwigs trying to sell their multi-million dollar ideas. Sites such as Facebook and Twitter can be your best friends as far as getting your items seen by the public. As you increase your presence online, you'll increase the number of people who link to you on these sites. And remember, the more the merrier.
Next, check out a few of the other craft blogs around the Internet. Not just as a way to see how others are marketing themselves, but as a way to start networking. These are the people you want to help you get started. Many of them have been doing this long enough that they know what works and what doesn't. They've also managed to grow their reader base, which are also the people you want coming by to look through your store.
As you check out these craft blogs, look at how many of them either host are are working with giveaways. Everybody loves winning a giveaway contest and if you're willing to give something you've made away, they'll come in droves. The trick to this is in showing everyone else that they'll be getting something special or a one-of-a-kind type item for their efforts. If you can impress them from the get-go, they'll keep coming back.
The final tip is probably the toughest. You've got to find the perfect balance of making and marketing. What this means is that you still need to take the time to make your items, but you've got to keep up on the marketing end. If you're really looking to make a living from your arts and crafts, you'll need to see the whole thing as a full time job. But, if done correctly, this could be the best job you've ever had and one that will allow you to stay at home with your family.
It is possible to turn your hobby into a way to make some money. With a little marketing and some free advertising, you can bring in potential customers from all around the country, and even from around the world.