Giving Customers the Quality Service they Deserve

kp3028 | Sep 17, 2011 |

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If a business looked at customer service from the customers’ point of view, what would they see? Too often businesses don’t and then wonder, why customers are dissatisfied with the experience they have with a company. The next time they need the service or product, they go to a competitor.

What does a customer really want is a fair question. Here is may be one answer,

They don’t want to be kept waiting. They want prompt assistance and answers to their questions when they have it. The feel their time is important and they don’t want to waste it. Everyone wants ‘instant gratification’.

Customers expect that your product or service will perform as the salesperson promised or as your advertisement said it would. They don’t want a problem with your product or service after they purchase it. Too many salespeople, promise something that the product or service can’t or won’t do….or more often, don’t tell something to the customer that they SHOULD tell them, for fear they won’t buy and they will lose their commission. That customer won’t come back.

Although we are a society of bargain hunters and sale shoppers, people still want the best value for the products and services they buy. They are not necessarily looking for the cheapest price. No one wants to buy the cheapest product and pay for constant repairs.

No one wants to be sold what they feel is an ‘all inclusive product or service’ only to find out later, that they must pay additional costs for more services.

If a consumer wants your product, they want the process of purchasing it to be as easy as it can be. Less forms, fewer people to be connected with to get their questions answered properly. Simpleand easy instructions after they purchase your product or start to use your service is what will be appreciated.

They want a little personalized attention. They don’t want to feel as if every customer is treated the same. They would like a little ‘customized attention’ to feel you actually appreciate their business. If you sell consulting services, make every customers’ project seem as if it has been customized to fit their specific needs. No one wants to feel as if, the solution that will work for their situation, will also solve someone else’s problem, even if it may.