Anyone that has done even cursory reading about the tech giant Google knows that the mutlibillion dollar corporation trades publically and even rewards their own employees with google shares and stock options which, together with salary and benefits, comprise a very handsome compensation package. Luckily for non-Googlers, anyone interested in the future of this company and strengthening their own stock portfolio can buy up google shares and trade them on the open stock market. Before we get into a deeper analysis of google stock health, let's cover some of the basics of this intriguing stock option.
Profile of a Google Share
Google stock trades under the ticker symbol GOOG and there are roughly 322 million shares on the market. If you've kept your eye on any of Google's products over the last decade, you won't be surprised that the company's average earnings growth over the past 10 years has been 58.4%. 
This is impressive growth by all accounts and makes up one of the most compelling reasons to own google stock: the tech giant seems unstoppable. It's rapid and sustained growth is outpaced only by its own diversification. Google continues to explore, expand and innovate within new markets, from auto-piloting technology that will one day drive our cars for us, to its wildly successful android mobile operating system which is set to overtake the once unshakable apple mobile operating system.
Stocks journal "The Street" has rated Google stock as a stock to buy. This is due to a number of favorable trading factors. For example, Google is perceived as having reasonable amounts of debt in relation to its operational size and positive cash flow from its operations. Advertising continues to be one of Google's strongest sources of income with last year's Adwords revenue topping $28 billion in the year 2010. There is absolutely no doubt that Google is the market leader in online advertising services. In addition to strong cash flow and reasonable debt levels, Google shares are desirable thanks to the company's improving profit margins. Google is showing no sign of slowing down in the near future.
Trading Google Stocks
Would-be investors eager to gobble up shares of Google could potentially be put off by one important factor: a piece of this tech giant can range in price from $550 to over $600 depending on the trading day and market conditions. A good penny stock, Google is not. However, despite the fact that there are no sure things when it comes to trading on the stock market, buying stock in Google is a reasonable choice given its past performance on the markets, the company's current profile and phenomenal growth. There are many different exciting projects the company has in the works which could serve to expand their already global profile as a tech industry leader and a powerhouse of innovation in everything from web-based application development to hi-tech mobile communications and search engine architecture.
For folks that want to get in on the action, there's no way around coughing up the dough for the number of shares you want of the web's leading company. Whereas Googlers can look forward to shares as part of their compensation, the public has to go about getting their slice of Google's pie the old-fashioned way.
Another important note for would-be Google investors is that, although the stock itself continues to perform well, Google does not pay any dividends to its shareholders. Considering the fact that Google shares outperform nearly 90% of other stocks on the market, many investors are perfectly comfortable with overlooking this minor short-coming.
Upcoming Google Products That Could Affect Share Value
As Google continues to innovate and expand its business into new sectors, shareholders watch eagerly for increased growth as a result of these projects. Let's take a sneak peak at upcoming google endeavors that could positively affect Google stock value.
After offering the world free and powerful cloud-based web services such as Gmail and Google Docs, the company is continuing to push the envelope of services, functionalities and methods that rely on massive server farms to secure users' content, make it available from anywhere in the world, and reduce local system loads while shuttling the processing burden to powerful master servers.
Case in point is the new fleet of Chromebooks, powerful, sleek and fast netbooks that carry only 8GB local hard drives, being designed to integrate totally with the online cloud. A combination of WiFi and 3G support is intended to provide near-constant access to the web so that users can store all of their information, workflows and projects online. Chromebooks have yet to make a major splash in the market, though it is always possible they will catch fire at any given time.
Google Music Cloud
Another cloud-based entry into the Google family of products is the Google Music Cloud Service, which will function as a sort of digital media store house, allowing users to sync all of their data and music under one account so that it can be accessed quickly and easily from multiple devices. Google already has some strong competition in this sector, in the form of the old standby itunes (which does not support robust cloud-based data serving) and upstarts like amazon's own streaming services. Therefore, it may be too early to tell exactly what impact this new media hosting service will have on Google stock value.
Android Operating System Updates
Forever working to improve and expand their successful Android OS, Google has announced that a new and upcoming version of the OS will marry mobiles like smartphones with the larger tablets that currently use a different form of android. This will result in a smoother user experience, especially for tech savvy users that operate tablets and smartphones simultaneously.
All in all, Google shareholders have a lot to be excited about. Newcomers to investing in tech stocks would do well to consider purchasing shares of the tech giant now, so that they will be able to reap the rewards should their stocks continue to increase in value over the long term.