It is becoming more and more difficult to ignore the benefits that
technology brings for senior citizens. Unfortunately, the elderly
sometimes fall prey to their own outdated expectations about aging; and
overlook the opportunities that can allow them to live not just longer,
but better. Until recently technology developers and manufacturers have
targeted most of their activity toward young folks. Now, however,
technology companies are recognizing that senior citizens are starting
to control a larger portion of disposable cash, and they are rushing to
meet their needs and wishes.
In 2010 the 50-and-over-crowd will make up one-third of the population of the United States and will spend more than younger shoppers by about $1 trillion. When I first read this data I thought, "They are referring to other senior citizen, not me!" However, I soon realized that all of us can rake in the advantages of this phenomenon if we keep our eyes open. As President John Kennedy said, "The rising tide lifts everbody's boat."
Senior citizens should be interested in the emergence of a senior technology economy for two reasons:
- It will mean a better quality of life for us. When we look optimistically at our present circumstances, we will notice a much different picture for aging than our parents saw. For instance, the Internet is pretty much free. Optimistic and entrepreneurial people are going to use this affordable resource to engage in exciting and profitable lives.
- Seniors can make money longer and with less effort that they could before new technology arrived. Income can be earned working from home by way of personal computers and the Internet. Moreover, as the population ages, increasingly more of the business economy is controlled by senior citizens.
The potentials for making money while working in your pajamas are abundant and potentially lucrative. The opportunities are springing up much faster than we can explore them. The key to taking advantage of these opportunities is to move beyond our outmoded mindset and expectations about aging and start surfing the web!