Featured on the October 2010 issue of wired magazine, part of this article is only a synopsis from the original article.

Tesla motors have experienced first hand the harsh reality of the industrial business world. Co-founded by Elon Musk, now CEO of Tesla motors, the company never would have survived if it weren’t for his vision as well as passion. Musk was the leader that kept the vision alive for the company. Musk was a cofounder of Paypal, after selling the paypal, Musk receive his share of over $180 million. He used most of his wealth in investing for the Tesla and his two other start-up companies called spaceX and Solar City.

Toyota, the world’s largest and leading car manufacturer agreed for a partnership with Tesla motors after the first meeting with Toyota founder Kiichiro Toyoda. Toyoda test drove the first electric car produced by the company –the Roadster. Toyoda took the electric car on the freeway, and right after Toyoda announced in a press conference that they would work with Tesla adding that they could learn “spirit” and “energy” from the small company.

The company’s first plan was to manufacture battery packs for other companies producing electric cars. Though this plan may seem like giving the competition a hand, Tesla had little options if it were to survive. During the growth stage, the company was loosing money and with no cars yet even produced.  Tesla had to do something, and they must do it fast. In 2007 Elon Musk invested the remaining of his wealth of $20 million dollars. He then convinced other investors to put in more money and they have managed to come up with $40 million as emergency funds. Musk was on a very difficult position, first of all he had no experience in running a company, and the company crisis is putting more stress for him aside from the fact that he could be left broke if the company fails. He described it as "looking into the abyss while eating glass”

Musk’s survival plan was to make the roadster profitable and sell battery packs for Diamler (a German car company) and use the profit to survive long enough to produce model S – an electric car planned to be mass-produced for the consumer market. Just as Musk predicted, in 2009 Diamler finally felt confident enough and bought 1,000 battery packs from Tesla worth over $40 million and agreed to buy 10% of shares for $50 million. 

The Roadster

Credit: http://www.teslamotors.com

Price: $109,000  ($101,500 after tax credit)

Powered by a 56-kilowatt-hour lithium-ion battery pack, the roadster can go for 245 mile ( or less when in sport mode). Can be plug into any 220-volt line and be fully charged in 3.5 hours, longer if plugged in a 110-volt line. It has 288 horse power and could go from 0-60 in 3.9 seconds. price is $109,000  

This new innovation in the car industry would indeed change our perception of cars into a one of the appliances we would own at home. Question now is, does charging a 220-volt line for 3.5 hours equivalent to a full tank of gas? With zero emissions, electric cars will start a course of action in preventing the rising global temperature.  

Will it drift? Tesla Roadster

The video is actually about testing the Tesla Roadster to see if "it can drift". Before the demonstration, the rear baggage compartment of the car was opened exposing the monstrous size battery pack. Of course, big toys need big batteries but this one is huge. The video also mentions the charge time for the roadster which is "16 hours", this is way too much from what Tesla claims (3.5 hours) - perhaps if plugged in a 110-volt line. 

Model S

Model S
Credit: http://www.teslamotors.com

Price: $57,400 ($49,900 after the $7500 tax credit)

Tesla motors plans to produce 5,000 to 7,000 Model S units this year and plans to produce 20,00 units annually for the years to come. Model S accelerates from 0-60 mph in approximately 5.6 seconds and has a top speed to 125 mph. It is designed to seat seven people – five adults and two children. Two in the front seat and three in the rear bench; the other two is optional jump seat for children which will be facing the rear view during the drive. Looking on the image of the model S, it is hard to imagine that seven people could actually fit in the car – comfortable that is.


Overall length 16’4" (4973 mm)
Overall height 4’8" (1426 mm)
Overall width with mirrors 7’2" (2189 mm)
Ground Clearance 4.46" (113 mm)