At first, you might think that a blog strategy is unnecessary. You might have dreams of making it big just buy a sharing your humorous thoughts or cute stories about your kid. While blogging can be a very good creative release it isn't always nice practical. This is especially vital if you want to earn money from your blog. It will take a lot of hard work and research to really make it in the blogging world. Here are a few tips for developing a blog strategy.
The first step for a blog strategy is to know exactly what you are going to blog about. This will really determine the fate of your blog years down the road. This depends on how you plan on monetizing your blog in the future. You might want to base your blog around an entire niche. Targeting high paying keywords might not have the best traffic and they may just be really difficult to write about. It's important to choose a niche that you genuinely enjoy. This means that you'll be able to easily create a lot of content for it rather than if your blogging work seems much like a chore. In this case you may actually enjoy what you do for a living, which is probably why you wanted to quit your traditional job to begin with.
Another key element in your blog strategy should be content creation. Some bloggers recommend outsourcing a lot of the work. This can be very expensive while at the same time not giving you as much control over your work. You might end up paying for articles that you feel are inferior. This also means that your blog will lack a clear voice which can hurt your business in the long run. You really need to work out a schedule to see just how much time you can devote to blogging and what you need to pay other people to do a few tasks for you. It might be more practical to have someone else work on the technical side and then you can concentrate on content creation.
One of the most important and tricky parts of any blog strategy is to figure out how you are going to make money from your blog. That's not something that blogging software comes equipped with. You won't just see a dollar sign button that you can press to start making money. This also takes a little bit of research but you can do the work yourself. How you make money from your blog will really vary from niche to niche. You might want to create a corresponding e-book that you can sell on your blog. It will also be helpful to run some ads. The entire blog can even be based around affiliate marketing. You can always change up this part of your strategy later on, but it will determine what kind of content you create and how you do your keyword research.
A blog strategy requires a heavy dose of optimism and education. You constantly have to reconsider how you do things. However, it can be really helpful to have a timeline so you know exactly when you should be getting things done. At the same time, it will also encourage you when you feel like your business just hasn't taken off after a very short period of time.