The daily deal sector is getting fiercely competitive to say the least. Aside from Groupon and LivingSocial, who have become household names in this fast growing field, Amazon, AT&T, Google and other well known players are in the process of adding their name to the hat and going after a slice of the pie. There are also some lesser known parties who want a piece of the action, and myVici could be the one we need to keep an eye on.

Owned and operated by Delaware-based startup Vici Group Inc., myVici is a recently introduced service that aims to change the daily deal game as we know it. How does it plan to do this? By putting more of the control in the hands of the consumers and sellers, the two most important parties in the equation. Let’s take a closer look at myVici and the impact it could potentially have on the daily deal space.

A Different Spin on Deals

myVici is hoping to build its claim to fame on being different than the Groupons, LivingSocials, and Google Offers of the world. Instead of delivering location-based deals to the consumer and hoping they bite, this particular service takes the proactive approach of allowing the consumer to reach out and request the deals they want from select merchants. In order to get that bargain, 100 or more people must be interested. Once those people have been gathered, the service contacts the merchant to let them know that they have a group of potential customers ready to deal. Mike Tokar, the founder and brain behind myVici, believes this approach will change how deals are presented in the market.

The myVici approach is one that benefits both the consumer and the merchant. Of course the consumer benefits by being able to not only saving money, but saving money on the products or services they actually want. The relevance factor ultimately makes the service more attractive to the user who doesn’t want to deal with offers that do not match their interests. As for the merchant, they benefit by having the opportunity to do business that comes with less risks than Groupon and other services. Knowing that a group of consumers is interested in their products or services allows them to put together an offer that is favorable for the buyer, yet profitable for their pockets.


Only time will tell whether the service really makes an impact, but on the surface, myVici appears to be a win-win for all parties involved. While the service is currently only available in the state of Massachusetts, Tokar says it will be rolling in more markets over the coming months according to how consumers are requesting deals around the country. Consumers and businesses that are experiencing Groupon fatigue would be wise to give myVici a shot and decide for themselves if it is worthy alternative.