How do I advertise on my website? How do I make my website make money? Do I have to find advertisers myself? You need to know the answers to these questions and many others to make your website or blog profitable.
How Do I Make My Website Make Money?
There are three parts to making money from your website; subject matter, visitors and advertisements.
Website Subject Matter
You need to have unique content on your website that the search engines such as Google and Yahoo will find. Every one of your website pages will be ranked according to how well it matches a searcher's needs.
Your website content must be stuff that people search for. If it is about lesser website owning parasitical bumble bees you will be out of luck.
On the other hand if your website is about the same stuff as millions of other websites you will have to wait years and do lots of work to ever rank in the first hundred pages of search results. Making money online and mesothelioma are two subjects that you should avoid entirely because they are so popular.
There must be advertisers who are prepared to pay to place ads in your chosen website area.
Your site must not fall into pornographic, hate or various other anti-social categories or advertisers will not send you any ads. Even talking about intimate body parts in a humorous way is enough to get your site labelled as porn.
Do I have to Find Advertisers Myself?
No, you do not need to find people yourself to advertise on your website. There are many ad broking networks who take advertisers' money and place their ads onto millions of websites. The website owner is paid part of the money from the advertisers and the advertising network keeps part of it for themselves.
How Do I Advertise on My Website?
There are different kinds of advertisementss and some advertising networks do not allow their ads to run alongside ads from a competing network.
You need to sign up with each advertising network separately. You are given a small piece of code to paste into your web pages. This code identifies you and your website to the ad network and allows you to earn money from the ads. Ads are only served on pages that have the code on them.
Internet advertising networks analyse every page on your site, then decide what ads to put on pages depending on each page's content, hence the term, contextual.
You have to optimise each page for one or two search phrases, keyword phrases. If you have a site about London, you might have one page about London hotels, another about restaurants in London, another about London bus routes, etc.
Most of the contextual ads on the London hotels page will be about hotels in London, the ads on the London restaurants page will mostly be for restaurants in London…
Contextual ads are very popular amongst website owners because the ads add value to their pages, providing information on related businesses who pay if your website users click on their ads.
Google's Adsense ™ program is the largest of the ad networks. Some would say the only one. Yahoo! ™ and Microsoft ™ have merged their ad publishing networks and are currently in a transition phase (Nov 2010). There are twenty or so smaller pay per click contextual ad networks but the very small numbers of advertisers who work with these smaller companies means that there ads pay poorly and are less relevant and useful to your website visitors.
The Google Adsense ™ advertising program allows you to choose the style and colour of the ads on your pages. If you have three websites you can choose three different ad styles and monitor how well the ads on each channel perform.
Chikita ™ puts ads onto web pages relating to what the searcher put in the search engine form field. These ads do not compete with contextual ads, nor can they be mistaken for Google's Adsense ™ ads so Google ™ will allow you to run their Adsense ™ ads and Chikita ™ ads on the same page.
Cost Per Action (CPA) Ads
These ads are generally administered through an affiliate program management scheme. Publishers only pay when someone follows through their click with a specified action, signing up, registering a credit card or making a purchase. Only a very small proportion of those who click actually go on to the required action. The cost per action is generally very high to make up for the tiny number of users who follow through with the required action.
Some CPA ads pay small sums for clicks, 15-20c maybe.
There are many different affiliate management programs. It is best to sign up with one and to use only their ad links on your website. This way you earn the minimum payment that much faster than if you were working with multiple programs.
Commission Junction is one of the largest affiliate management programs. Larger programs have more companies working through them and you are more likely to find products and services that will appeal to your users.
With Commission Junction you have to sign up with each advertiser individually. When the advertiser accepts you, you are given a code to paste into a blog post or web page. It is very simple. You can choose code to give banner ads, text links or smaller buttons; the choice is entirely yours.
Referral Programs (Affiliate Programs)
You will find some companies that run their own referral program. Web hosting companies normally work in this way. Apply direct to the company to become an affiliate, again you are given your choice of code snippets to paste into your website.
Cautions with Advertising on Your Website
If you fill your pages with ads, you will lose readers or subscribers instantly. Your ads should offer an extra dimension to your page, not dominate it.
You should only recommend CPA and affiliate programs for products that you know personally and feel happy with. If your users think you are making recommendations just to make a few dollars off them they are never going to click.