When trying to determine what kind of blog to write about, you need to ask yourself a couple of questions. Are you trying to make a living blogging? Are you blogging because you enjoy blogging? How you answer both of these can be difficult for some. However, answering these can determine the topic of your blog and whether or not you want to make the investment that blogging requires.

 If you are planning on making a living by your blog you will blog about certain types of content. Your blog is designed to grasp a wider range of audience. For those that are blogging because they enjoy blogging they may not be reaching a particular audience. Their blog content is designed personally for themselves. If you are able to combine both, you may be one of the lucky ones.

Above all, choose a topic that you know something about and that you are comfortable with. It’s simply easier to write about something that you may enjoy but unfortunately there is not always money to be made from it or a large audience that follows it. You can try to combine both by finding something that interests you and if you cannot reach a large audience with it, try to broaden the topic where you are reaching a larger audience and able to make some money doing it.

 In addition to your audience, consider your advertisers. A topic that that is reaching a wider range of audience is more attractive to advertisers than one that reaches a smaller one. Advertisers will make up a large part of your income when blogging for income.

 After you choose your subject matter you have to write about it. Above all you need to be able to hold an audience’s interest and attention with your writing. All successful bloggers will advise you that content is vital in the information you put in your blog. Remember this is your blog and your reputation on the line. There happens to be a lot of competition out there and you want to make yourself stand out.

 You do have the option of ghostwriting, hiring someone else to do the writing for you. Many bloggers do hire ghostwriters. However, what happens if they take a vacation, get hit by a bus or simply quit. You may find yourself in trouble. In addition, if you are trying to make money, spending money on a ghostwriter may not be an option.

 Find a schedule for posting your blog that works for you. Don’t attempt to post 7 days per week. I don’t know of any blogger that is able to do schedule. Usually start with 3 or 4 times per week. This is another reason why you need to have quality content. This way you will have a following that is loyal. Once you do have a posting schedule, stick to it. Your followers will expect it and you don’t want to lose those that are loyal to you. However, if you have a blog that a daily schedule is working and you are able to hold it, go for it.

 Stay on point. Blogging is work. This is how you make your income, working on your blog. Make it better. Change things around if you find something that works better or looks better. Don’t change too much, too soon. If you make changes and change a little at a time you can find what is working and what is not working.