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How and Why I Built Up Authority for My Infobarrel Profile and How You Can Too

By Edited Nov 13, 2013 10 22

What is Page Authority?

Page authority is how important the search engines (and hopefully readers) perceive your webpage to be.  You can build authority for a single webpage (like your Infobarrel profile page), or for a whole website like  a blog, niche site or business website. 

Why do I want an Authority Page?

Building a profile that has authority will help all of your articles do better because your profile page(s) links to your published articles. The profile page shares some of that authority to your articles which helps them perform better in the search engine results pages. The profile page can also be used to link to other web properties you own within reason.

How to build Authority?

The only real good way to get authority for a website is to have many links point to it.  The web pages that have more links pointed at them will over time get more visitors.  This diagram shows a closed system of webpages where 100% of the authority is shared between various pages.  

Simple Page Rank Model
Each arrow represents a link from one page to another page. Page B has the biggest authority because it has the most links pointed at it.

Page C has a lot of authority because important Page B points a link to it, and no other page.

The little purple circles are pages without other pages linking to them (think small blogs). 

The real world is more complex with billions of webpages, but the concept is the same. This fundamental concept helped create web search as we know it.  Google calls it PageRank and it underpins how Google decides which webpages should be returned in the Search Engine Results Pages (SERPs).  

PageRank is becoming less important as Google uses other indicators to decide what goes in the SERPs but it remains a critical indicator of authority or importance of a webpage.

How is PageRank Defined?

Google assigns a PageRank from PR0 to PR10 in whole number increments. This is not publicly updated very often and some wonder if they will ever publicly update it again (a public update occured on about Feb 5, 2012. PageRank is a key measurement in what is considered Webpage Authority. Regardless of public updates, in the background the concept of PageRank or Authority is constantly at work.

If Links Create Authority - My Page Needs Links Right?

Exactly, so here are some places to get links (in no particular order of importance):

1. Onsite actions that create a link anchored with your user name back to your profile

  • The author box on every article you publish
  • Tagging articles which gets your profile and the article linked from a Tag Page
  • Uploading media/photos to create Media Pages
  • Forum Posts
  • Comments on other people's articles 
  • Comments on your own articles (generally responding to other people's comments)
  • Writing enough articles to be in the top 100 writers by Writing Points in a month
  • Winning an Infobarrel Contest gets a couple extra links to your profile
  • Establishing a friendship with someone if they accept the friendship (linked from your photo) 
  • Following someone (linked from your photo)
  • Links created in blog posts and forum posts by others. My profile was linked by Admin/JCMayer777 in this blog post for example.
  • Links created in your friends and followers feeds when you take actions like post an article, or comment on an article. In other words getting friends and fans/followers helps a little.

2.  Off site links including:

  • Link to your IB profile from your blog
  • Link from sites like TipDrop and other writing sites
  • Commenting on blogs using your IB profile page as your website link
  • Posting a link in your signature in a forum (where allowed)

How Much Authority Does My Profile Have?

Currently my IB Profile is a PR3 which is the highest PR of the profiles here right now (many of the writers have a PR3 profile page - I'm not saying my page is number one, just that PR3 is as good as it gets at IB until the next PR update is released). 

By comparison, Infobarrel homepage is PR4.  My blog is PR2 which is far too low in my view.  Google Homepage is PR10, as is Wikipedia Homepage and a few others.

How I've Built Authority to My Profile

I've built my IB Profile Authority by being active on Infobarrel which includes: 

Making lots of (hopefully helpful) forum posts and article comments.

Acquiring close to 500 friends and over 50 fans/followers so you can see my little girl avatar everywhere and the profile link that goes with it.

Publishing 160 articles so far (this is #161), creating media pages and tagging my articles.

I also won the December 2011 writing contest and have been in the top 100 writers in a number of months.   

What are the Benefits to a High Authority Profile Page?

A higher authority profile page gives some extra authority to all your articles. 

I use my profile page to link out to my passive income blog, therefore giving it some extra authority and traffic from people who view my profile on Infobarrel.  The value of the links for flowing PR is go if they are dofollow, not nofollow, but either way the link brings human traffic to my blog.

I've also used my profile page to place at least one affiliate link.  Appropriate helpful links can be profitable additions to your profile.  

It is also a good place to link your favorite articles from (although your newest articles show on the page already).

Finally the profile page is an ideal place to share a little information about yourself, a little self promotion and humanizing rolled together.  

How Else Can I Use the Concept of Authority?

Any website homepage, blog post, or article on the web can build Authority using these concepts.  You just need to work on the quality and quatity of the links to your pages and those pages will grow and grow in page authority.



Feb 5, 2012 3:39pm
Ah great article JD. Just as I suspected doing ALL the things will help improve your profile pages authority. :D

I use my profile page URL to comment on other blogs whenever I don't have a more closely relevant article. The only thing I need to work on is improving my anchor text in comments without looking spammy.

Thanks for the article Jade, it's reassuring to know what I have already been doing does actually drip down to my articles too.
Feb 5, 2012 4:48pm
IB is designed to build authority to the profiles of active members. It just makes sense, and you don't really need to worry about doing it because most of the links happen automatically when you take various actions. However, understanding HOW it works can be very useful in promoting your content and own sites too.
Feb 5, 2012 5:14pm
If we link to our profile page, we don't get credited if the person joins IB do we? Which is the one thing that puts me off adding link to it rather than a referral link in some places.
Feb 5, 2012 11:36pm
No you need to send the person onto the site via a referral link.
Feb 6, 2012 3:13am
I just realised something that I've seen others do. I can send them to my profile page, and add the referral link there. I'd prefer if I could add something like ?referrer=username to any page, but this could work if my profile page is constructed correctly.
Feb 6, 2012 10:17pm
Yes I almost suggested that - it would work as long as the user does not wander off before signing up. The signup link on each of your articles gives you credit for each signup so publishing more and getting more traffic is one way to get some referals.
Feb 7, 2012 2:47am
I didn't know that you "owned" the signup link on your articles too. That's useful.
Feb 8, 2012 5:24am
I just learned that. If you log out and look at your articles you can see the sign up link on every article. Therefore signatures that say "signup to write/make money" are kind of overkill. Better to use that sig for something more productive like an affiliate link or link to your own site.
Feb 11, 2012 3:43pm
It doesn't look like you own every signup link on an article page (I had a look at the source) but I may be wrong. It also doesn't look like you own the signup links on your profile page. Now, that would be a useful addition.
Feb 6, 2012 2:12pm
Thanks JadeDragon
I've learnt some new things from your article. The jigsaw puzzle is gradually fitting together!
Feb 6, 2012 10:15pm
The whole concept of authority is critical to understanding the internet. Imagine how successful a dentist would be if lots of people referred their friends to that dentist compared to the dentist no one likes. The web is like that.
Feb 6, 2012 3:22pm
Very helpful article about why the link building part of writing is essential. I find that when I first started writing all of this over powered me, I absorb much more of these helpful articles now I read them as and when instead of trying to cram all of it in and overwhelm myself.
Feb 6, 2012 3:41pm
I think whenever you are learning a complex new thing there is a stage of mass information intake where you don't retain much of it. But this stage is important to get to the next stage where you focus on smaller parts and really get a good understanding. Sounds like you are up to this stage now Ddraig. ;)
Feb 7, 2012 12:00pm
Lots of great tips here to build your online authority,, I better get to work adding my profile here and take it one step at a time. Thanks for your friendship, I see I have lots to learn. Cheers!
Feb 7, 2012 8:27pm
Tons of awesome information here Jade. Thanks a lot!
Feb 8, 2012 7:58am
Excellent article, JD! I knew the benefits of commenting and forum posts, but your other suggestions are new ideas for me. Thanks for sharing this.
Feb 8, 2012 3:28pm
Another bounty of helpful ideas! Based on this article, I have updated my Infobarrel profile, and I have added some articles that are 'favorite things' for me in February. I plan to do this each month and post older articles to help give them a boost. Thanks for everything you do to help our writing community.
Feb 9, 2012 4:23pm
Excellent article. Thank your for sharing this helpful information. I did have one question...do the links need to be do follow, or can they be no follow, to help your authority?
Feb 11, 2012 4:00pm
for passing PageRank dofollow links are required. For general ranking as popular, any link will do. I've got a whole article on PageRank, dofollow/nofollow that explains better.
Feb 11, 2012 7:11pm
It's generous of you to share these insights with us. Thanks for writing it in an easy-to-understand manner.
Mar 2, 2012 5:02am
Really helpful - thank you.
Apr 28, 2013 9:09pm
I am doing some of these and not even knowing I was making links. I now have open eyes and will be doing it more. Thank you.
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