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How I Created a Product Based Article and You Can Too

By Edited Nov 13, 2013 14 32

For the benefit of other writers and to reinforce the steps for myself, I'm going to lay out a step by step process to identify, research, write and monetize a product based article.  Hopefully this article will be something you can print and put on your wall in front of your computer. 

The example article is called What is Rice Bran Oil? and was published on Infobarrel.

Step 1:  Get a Product Idea

There are obviously millions of products to write about, but I prefer to look for something that is more unique and not written about by everyone already.  It may seem counterintuitive to pick a product that is not very popular in the market, but remember that there is far less competition for keywords on a niche product.

In this case I was in an Asian grocery store and spotted a bottle of rice bran oil.  Never heard of the product before but it sounded healthy so I bought it.  When my Asian wife saw the oil she asked what it was - this told me the product was not that common even in her country where they eat tons of rice.  These experiences helped me see the oil as an opportunity.

Step 2:  Check a Logical Search Phrase

I went to Google and entered "What is Rice Bran Oil?" and only 610,000 results came up.  Compared to a lot of searches that is nearly nothing. For example "What is Corn Oil?" brings up 17,400,000 results.  The shorter search term "Rice bran oil" brought up just 669,000 results. 

Step 3:  Analyze the Search Results (SERPs).  

In this case the top result was a wikipedia article and the next result was a small .info site about rice bran oil. Than I found a cooking site, a health advice site, an old science daily article, a rice bran oil manufacturer site, a health food store and a product review article.  

None of the first page results were titled with my search query "What is Rice Bran Oil?" (no exact matches) and interestingly, Google did not highlight my whole search phrase on any of these pages, although some certainly would answer the "what is" question quite well.  So few sites actually include the exact keywords I was thinking of.

If the chosen search term is a search term other searchers use and no webpage actually targets that search term as a title, you may have a winner.

Step 4:  Check the Google Ads

If there are no related ads beside your SERPs than its going to be hard to make money with the topic.  In this case there were a few unrelated (Alberta tar sands information - wrong kind of oil!) and a few highly targeted rice bran oil ads shown.  Not perfect but not bad either. 

Together Steps 2 through 4 should take a few seconds once you know what you are looking for.

Step 5:  Check Google Adwords Keyword Tool

Over at Google's Keyword Tool, sign in so you can get full functionality. I plugged in "rice bran oil" into the search box. In this case I felt I had a targeted winner - a commercial product made by multiple manufacturers without a lot of information out there about it.  I therefore checked the "Only show ideas closely related to my search terms" box to sort out unrelated results.

I sorted the results by Global Monthly Searches and found that "rice bran oil" and "what is rice bran oil" both came up with 27,100 global monthly searches.  So my guess at what people might search was dead on correct.  

Next I looked at other related keywords and noted them for use in the article.  Several of these became bolded subheadings in the article.

Step 6:  What Are the Keywords Worth?

Sorting by approximate CPC gives an indication of what an advertiser can expect to pay for that keyword.  As a publisher we earn 68% of what the advertiser pays Google. My search term is not very valuable sadly. However several low volume related search terms have better CPC values.  One or two of these higher value search terms became bolded subheadings in the article and the basis for paragraphs.  Hopefully the use of these words will bring higher value ads.

Step 7:  Check Amazon

I was pretty confident that Amazon would carry the product, but I checked anyway.  Kept the Amazon tab open for the next steps. 

Step 8:  Setup the Title, Keywords and Amazon Links

Using what the keyword research told me I created the title and added keyword appropriate tags.  I also plugged in rice bran oil and the grocery category for the Amazon widget (based on my checking of where to find the product on Amazon)

Step 9:  Write the Article 

In this case I got most of my info from the Wikipedia article, rewriting everything into unique text that is hopefully better than the Wikipedia content. I supplemented with info from several other sites in the top 10 search results, again, pulling facts and placing them in my own words.

I added completely unique content on where to find rice bran oil, noting it is hard to find but that it is available from Amazon. 

Step 10:   Add Affiliate Links & Interlinks

In this case I've got no other related article to link out to, but if you do, add the appropriate links.

This article is all about a physical product, so I linked to two different Amazon search result pages contextually. I left the Amazon search box open for this reason. Amazon may not be the answer every time but in this case it makes sense.

Step 11:  Add Some Visuals

I pulled a couple of product photos off of Amazon and inserted them in the article.  I needed to resize them and change alignment to "left" using the Image button to make everything flow correctly.  Because of some bulleted lists and a table inserted I also needed to move the images around several times before I was happy with the overall flow of the content beside the ads.

You can, and maybe should, use the media module provided to insert photos, but in this case I did not want to break up my text, I prefered that the text flow around the images and I needed to overcome some unusual layout issues. Read this advanced article on using images to your best advantage.

Step 12:  Publish and Double Check

Of course I proofed and spell checked the article before publishing.  Once up, check  that everything looks as you intended.  Remove any weird spacing and shift elements around so that the page looks good.  Here is the finished rice bran oil article.

You should also look at the related article area. If the articles are not related (which throws off your SEO) consider adjusting the infobarrel tags until the related articles are a good match.

Step 13:  Promote & Interlink from Other Articles

There are lots of ways to promote your article, but that is beyond the scope of this guide.  

It may make sense to write articles around related keywords (you already have the research done) and interlink the articles together. Also add contextual links into other related articles you already have published. 

Good luck!


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Comments

Dec 3, 2011 8:30pm
adancingfool
Great guide, the clearest step by step I have seen. Nice work and thanks!
Dec 3, 2011 8:30pm
adancingfool
This comment has been deleted.
Dec 6, 2011 3:12pm
JadeDragon
You are really cranking out the articles this month too. Good work :)
Dec 3, 2011 9:07pm
CapstoneTrends
This is super... thanks for writing this!
Dec 3, 2011 9:30pm
dpeach
Great information for how to think through a product article. Thanks for sharing.
Dec 3, 2011 11:44pm
eileen
Great article especially for the new writers that's for sure. And it can even reinforce things we should know for us oldies tooooooo.
Dec 4, 2011 12:25am
JadeDragon
I wrote it to really work out the process for myself too. I've got lots of concept articles but need product articles to actually make something with Amazon.
Dec 4, 2011 3:39am
Scaevola
Really good article. Are there any results already from how the article is doing in terms of traffic/earnings?
Dec 5, 2011 6:48pm
JadeDragon
The article was published just before I wrote this article. I basically wrote it as a test of the steps laid out in this article. So too soon to know how the article will actually do. So far it's not in the SERPs and all the traffic is coming from people reading this article guide.
Dec 4, 2011 6:23am
southerngirl09
Lots of helpful tips to use when writing product reviews, bookmarking this for future use. Thanks for sharing.
Dec 4, 2011 8:34am
skeffling
Excellent article, Spot on IMO. Thanks for taking to=he time to write this out for everyone.
Dec 4, 2011 11:37am
Info-by-Naomi
You've written an excellent, succinct overview on the process of writing an article for a product. I am going to print this out for my own reference and as an aid I can refer others to in the future. Thanks for sharing this.
Dec 4, 2011 11:51am
Lynsuz
Never have tried writing a product article, mainly because I wasn't aware of how to do so. Thanks this aid, I'm sure it will help everyone.
Dec 4, 2011 4:53pm
Ddraig
Super super article. How do you find out if there is a Google advert for your product?
Dec 5, 2011 6:59pm
JadeDragon
I googled my keywords (rice bran oil) and the title (what is rice bran oil?) and looked at the ads on top, side and bottom to see if there were ads responding to my search inquiry that would tempt a searcher to follow the ads.

It is possible those advertisers could restrict their advertising to search only, but not likely. Another way to check is go look for web pages on the topic that have adsense and you can see if the ads there make sense.

You can also tell if there are many advertisers for your keywords by looking at the results in adsense keyword tool external - low competition is bad - high competition is great.

In this case it is a physical product and I was already pretty sure there were ads targeting my keywords.

Some topics are NOT going to have advertisers bidding on them. You see that all the time with Chitika.
Dec 5, 2011 6:56pm
KrisSigeti
Great article, I am inspired!
Dec 6, 2011 3:25pm
tekaha
excellent keyword search advice and all with free tools, no less! great job, JD. i may come back to walk through this again once or twice.
Dec 6, 2011 3:42pm
EGreen
This is a very handy document with lots of good info. I am going to refer back to this when I do another product based article.
Dec 8, 2011 7:58am
Deborah-Diane
Wow! This is sooo helpful. I have written some product articles, but I can see that I could improve them substantially. Thanks for the guide. I'm printing it out!
Dec 19, 2011 1:30pm
DominikaMS
Thanks, your explanation of the process on the live example is very clear. It helped to reinforce ideas. I had completely forgotten about "MFA-ization" of the article with Adwords keyword tool. I like to browse Amazon randomly till something catches my attention, then I check the keyword.
Jan 22, 2012 7:12pm
JohnMags
Nice article, very informative. Many thanks
Feb 10, 2012 5:51pm
miravu
Excellent article Jade! Very informative!
Feb 18, 2012 10:26am
kobaltjones
Ba-rilliant!!! Thank you so much. As a newbie, this is one of the best step by step guides I have seen. Thank you.
Feb 20, 2012 4:23pm
JadeDragon
Glad this is helping people write more commercially appealing articles.
Feb 18, 2012 9:44pm
Belinda342
Great information, here. Thank you! I've been wondering how to do a product page...now I know. The step by step format was awesome. Well done.
Feb 20, 2012 4:24pm
JadeDragon
yam information, not a sales page, is the key.
Feb 21, 2012 8:03pm
kobaltjones
OK, I have written an product article and it was declined. I have the amazon keywords and such on there, but how did you get accepted with the links to amazon on there? I thought I did it right by putting a link and typing that you can buy it "here". But I feel that is where I went wrong. PLEASE HELP!
Feb 27, 2012 9:50pm
JadeDragon
Don't say "buy it here". You don't want to create a sales document, you want to create an informational document that links to where you can buy it contextually. "Rice bran oil" is distributed through some specialty grocery stores or online through sites like Amazon. I'd link through the words "rice bran oil".
Feb 24, 2012 2:24am
dorilyn
Very nicely done! This is a huge help. Regarding Step 11, when you grab images off Amazon, are you grabbing the affiliate link code? Or are you right-clicking and saving the image? Something else?
Feb 27, 2012 9:55pm
JadeDragon
You can't use the affiliate coded photo. Right click the image you like and save it to your hard drive. Upload from there. See this article for full instructions. http://www.infobarrel.com/How_To_Interlink_Pictures_On_InfoBarrel_To_Their_Media_Pages
Mar 22, 2012 10:23am
Rev999
useful article...thanks!
Apr 30, 2013 8:40am
trufflehunter
Very useful guide on how to write a product-based article. Everybody gives enthusiastic tips but no one actually details it step by step. Thumbed up!
Jun 6, 2014 7:48am
jesswrites
This is very helpful! Thank you!
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