First of all I would like to say that Noni juice is an excellent health related product, I have no doubt about that in my mind. Above all I would like to emphasize the fact that Noni is more a sort of nutritive supplement that can help improve the immunity of our organism, than it is a medicine. At least that was my impression while drinking this juice, and maybe even more than that. However, as you already know from the title of this post, I stopped drinking it. I used to drink Noni juice for almost a year, but due to the numerous negative aspects related only indirectly to this health product, I stopped consuming it. What I did not like was the aggressive approach of the people selling the juice, the high costs of a single bottle of Noni juice, and the overly optimistic and enthusiastic claims about the miracle health effects.

About the pros and cons of Noni juice there is a currently a huge discussion going on in the wellness community. The aggressive mutli level marketing (MLM) campaigns conducted by the increasing number of producers of Noni juice have really made the Noni plant and Noni fruit widely recognizable and very popular. In addition, the last years we are able to witness how Noni has become the focus of a marketing battle between two major groups of manufacturers of Noni juice: those based mainly in Tahiti and the islands around it, and those from Hawaii where the first Noni related products appeared. The main question in this battle is whose product is better, more beneficial and with more useful ingredients.

Noni is a plant that grows in various exotic parts of the world. The Noni tree is very plentiful at Tahiti, Hawaii, Southeast Asia, Australia, South America and on the Caribbean Islands. The Latin name of this plant is Morinda Citrifolia and its average fruit can be the size of potato. At the beginning, the fruits are green, later on they ripen and become yellowish or of pale nuances. All parts of Noni, the fruits, leafs, stem, and roots have been used in the past in natural healing and preparation of healing remedies. What makes this plant really special is that it is able to deliver fruits as much as 12 times per year, which also makes its exploitation favorable from the point of view of the producers. In view of some people, these features of Noni can almost stretch the healing abilities of this plant to biblical proportions.

The proponents of using Noni juice claim that it is able to improve the immune system, that it is able to fight cancer, diabetes, heart related diseases, high cholesterol levels, high blood pressure, rheumatism, psoriasis, allergies, infections, inflammations, even HIV. Others claim it can help ameliorate sinus infections, menstrual problems, arthritis, ulcuses. Some even claim it can help dealing with depression naturally, senility, constipation, arteriosclerosis, flu, and headache. Sounds like a miracle fruit that can produce miracle juice, but is it really so?

The opponents of using Noni juice claim that there is no valid investigation related to the health welfare of Noni and that the laboratory test have shown no nutritive value. They claim the Noni juice sales persons are only selling myths about the usefulness of this product. Others spread rumors about the allegedly valid scientific investigations about the Noni health benefits, which are actually very much misleading, since they are supposedly funded by the producers of Noni.

What can be said with higher degree of confidence, is that Noni is an excellent dietary supplement. It cannot be claimed that Noni is a cure, although it might be for some people, because I strongly believe that our body can heal itself. Sometimes what is needed is only a slight external stimulant, and Noni can be that. Still, what made me stop drinking this juice is the overly aggressive propaganda in and around the Noni