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How Salons and Spas Can Maintain a Competitive Advantage in Sales

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By Edited Apr 28, 2015 0 0

It's no secret that the average salon or spa is operated just like a small business, with most owners and operators having just one or two locations to oversee and manage. This type of operation needs to be constantly monitoring ways to both improve future sales prospects and retain existing customers. Doing so ensures a solid, predictable future of increased sales and steady overall growth. This can be done in any number of ways, but it must almost always be driven by a unique software solution that can project and document sales, encourage customer retention, and demonstrate the best opportunities for new avenues of revenue. It must also encourage interaction and engagement with new and existing clients, helping to keep them in the fold over the longer-term as the salons' services grow and change to meet their needs.

Look for a Solution that Rewards Loyalty

These software solutions generally promote a customer loyalty program that is two-pronged in its approach. The first way they do this is by simply rewarding the customer for every dollar spent at the salon or spa itself. This means that every haircut, nail treatment, or even accessory purchase, counts for points that might be redeemed later for discounts or special treatment. But that's only one way to drive both customer loyalty and better profits of the business itself. The best salon or spa management software actually helps to use this program as a way to push product purchases.

This type of loyalty program doesn't just excite customers and inspire them to rack up points toward a discounted future visit, but it actually guides them directly toward the high-proft salon products which generate the most money per capita for the average salon business. Customers will perceive that they're really being taken care of and getting a great deal, while businesses will know that they're actually helping to ensure their future success and stability by driving  retail purchases. This kind of policy creates a swelling base of satisfied, big-spending customers.

 

The Best Software Doesn't Just Show Information, it Coaches Business Owners

Salon management software alone is a relatively static solution to the dynamic problem of managing a spa or salon business toward sustained growth and enhanced profitability. While such software tools do improve the experience of owning a salon or spa in today's economy, they're simply not the only solution that will help business owners meet their goals for both client retention and further gains in revenue. These software applications for salon or spa management must be bundled with great advice, business coaching, and one-on-one help from industry experts who have been there, done that, and helped other businesses exceed their potential.

When shopping for a salon management solution which will help the beauty salon business maintain a serious competitive edge, always pay attention to the support network which backs each piece of software under consideration. Look for personalized coaching and consultation, pay special attention to the experience of those who developed the software, and make sure that the salon will be doing business with a management application that is responsive to the specific needs of these businesses, rather than taking a more broad and general approach. Such coaching, advice, and personal solutions can be the difference between a moderately successful spa or salon operation and one which consistently impresses customers and exceeds its goals each month, or each quarter.

 

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