A guest blog post is an article, poem, list, video or artwork submitted by someone other than the owner of a blog. The blog owner reviews the submitted material. If acceptable, the blog owner posts the content to their blog while giving credit to the author of the post with a link to the content writer’s website or blog. While most sites simply provide a linking opportunity, many also offer compensation for articulate articles. Avoid sites that request an editorial or administration fee for guest post submissions.
Blog Owner Benefits
Blog owners can publish fresh, relevant content that they did not have to write themselves. It saves time and provides the blog audience with an alternative prospective and a fresh look at an interesting topic. An article that attracts blog visitors is inherently good for the blog owner. Blog owners can focus their time on finding the best web host, submitting to search engines and generating traffic to their site
Guest blogging is one of the best ways to gain exposure as a writer. It is the current craze sweeping the Internet. Seems that everyone is doing it. Guest blogging provides an excellent, cost-free method for honing your writing skills while developing your freelance writing portfolio. Guest blogging can be a fantastic way to enhance your professional reputation outside of your regular readership while building tons of links to your writer’s portfolio. Because the guest post is attributed to its original author, you can reach an entire audience that may have never read your words.
When done properly, guest posting is a powerful technique to secure qualified readers, gain exposure and increase traffic to your site. Backlinks are the primary reason to submit free content to other blogs. When your post is published on a high-ranking site in your niche, the link is especially valuable.
Start guest blogging today. What are you waiting for? You can write on a diversity of interesting topics. I’m surprised more people don’t do it. Unfortunately, like all good things, many would-be guest bloggers abuse the privilege. Slackers want to capitalize on link building opportunities and submit sub-quality content. This is the surest road to failure.
Always submit only your best effort. Anything less weakens your credibility and tarnishes your writer’s reputation. Submit a well- researched, insightful and unique post that stands out from the crowd. This does not mean a rewritten or spun article. When you write a unique article for a specific blog you contact the owner in advance. Only after she or he approves your post does it go live.
To be a welcomed guest blogger, it is wise to follow a few simple rules of blogging etiquette.
- Make a list of your favorite blogs that invite guest posts. Select a blog that relates to your niche topic. Review and really get to know the blogger, the current content and the archives of the blog. Read the comments to understand the audience the blog attracts. Follow the blog. Don’t just say you do. Join in the conversation by leaving comments and connecting through social media.
- Visitors to the blog are your readers. Any post submitted should be written with the reader in mind. As an expert in your niche, your posts should be informative and provide value to the visitor. Guest submissions should be evergreen, engaging and supplement the existing content. Use relevant keywords or tags to optimize your content for search engines.
- The first and foremost rule when submitting work to other blogs is to accurately follow submission guidelines. Every blog has its own unique style and posting requirements. Post should be a minimum of 400 words (or the amount specified on each individual site) and cover the topic in detail.
- Your post must be original and never before published on the Internet. If accepted, you agree to not publish the post elsewhere including your own blog or other guest blogs.
- Always use an accurate and catchy title for your blog post.
- Double check your work, making sure that your content is your absolute best and free of grammatical and spelling errors. Insure that your post does not violate any copyright.
- Don’t load your content with links to other blogs, online activities or websites. Limit your links to one or two included in a short writer’s bio. Avoid self-serving links in the body of the post. Don’t include shortened or cloaked links. Remember your manners and link respectfully. Guest posts should never contain links to software, unethical, gambling or “adults only” sites.
- Respond to comments promptly. The reader took the time to read your post and make a comment. You owe them the courtesy of a timely response.