To some, managing a book retailing business is frustrating, especially to those with little or no deep knowledge of the business.
Clearly, the reason for the low patronage is evident. Advancement in technology has given opportunity for people to read without opening the pages of printed books. The existence of websites like www.amazon.com and Google book also contribute to the low patronage of local bookshops.
While our youths are been carried away by abrupt arrival of video materials, most of our adults now make use of the Internet for research work. These factors has since, reduce the number of people who were ardent readers of anything that passes their way.
In spite of all these challenges, book retailing business remains a big business for those who have prepared means to ensure that they not only remain in the business but very successful with it. This they achieved by taking their business right to the doorstep of those considered as eager readers in the society.
At the same time, to say people no longer read might be incorrect. All you have to do is, simply research into what people are interested in reading, then take it to them instead of waiting for them to come to you.
Regardless of the fact that the media and the Internet have provided opportunity of accessing information, most people are still reading novels and books and the likes because they see it as a means to improve their use of English.
It should be noted that the business of selling books can be more successful if the person in question is literate enough to know the types of materials that are required by the people in a given time. To be more successful in this book retailing business, you should take into account, among other things, the environment and that will go a long way to deciding the success of the business. Knowledge of the business environment is important just like any other business. For example, who are the people you are targeting? Are there people who tend to buy on their own or those whose parents go to bigger bookshops to buy books? Old or young, this is where it is so important to make your business known to those in need of it.
If you are in a school environment, do not always wait for students to come around. You can also move and find out if there are books specifically recommended for them and they are finding it difficult to find. It is left for you as a dealer to make these materials available and you will become a successful book retailer.