Buying jewelry can be one of the most challenging purchases for men to make.  It can be fun, and often exciting, but more often than not it can be expensive!  Believe me when I say that whether you’re in the market for gold, jewelry, or precious gems, it’s extremely important that you take some time and educate yourself on the terms used in the industry.  No matter whether you’re buying jewelry as a gift for someone else, as a present for yourself, or even as a long-term investment, you’ll want to get the best possible value and quality of product.  Even in today’s world of online shopping, the same terms and principles apply as when you’re perusing the merchandise at an upscale jewelry boutique.

When you’ve finally made the decision to buy and you’re in the market for a piece of jewelry, one important chore is to shop around for the best deal.  Don’t commit to making a purchase before you’ve taken enough time to compare quality, price, and service from several different jewelers.  If you’re new to the area or just not familiar with any local businesses, don’t be shy about asking for recommendations from your colleagues, friends, or family members.  I’ve found that if you’re not comfortable dealing with a particular salesman, then you’re not going to be happy with your purchase no matter how much of a deal you get.

Once you feel comfortable, you should begin to make comparisons during your shopping.  At any retailer, it’s important to determine the store’s policies for returns and refunds before you actually make the purchase.  You should also check for the appropriate quality or weight markings on metal jewelry, and ensure that they match the description listed on your sales receipt of gemological laboratory report.  While most jewelers are reputable and extremely honest in their business practices, it’s your responsibility to ensure that you’re getting exactly what you requested.  For pearls, be sure to ask if they’re harvested naturally, cultured in captivity, or even made form an imitation substance.  For gems or diamonds, you’ll need to ask whether it’s natural or if it was created in a laboratory, and also if it has been treated with any chemical substances.

Shopping for jewelry online is slightly different in that you can’t actually examine the product yourself, but the same “Buyer Beware” principles still apply.  I recommend sticking with companies that you know and trust, or at least doing proper research before buying from a newer outfit.  Run a Google search for the company’s name plus the word “complaints,” to see if any dissatisfied customers have voiced their opinions in the past.  You should be certain to get the same gemological information as you would when purchasing in person from a retail outlet, but you should also copy down a physical address and a phone number from the company’s website.

Jewelry shopping is no picnic, but let’s face it guys, it has to be done.  Girls appreciate their jewelry more when it’s given to them as a gift, so it’s probably a good idea to keep her happy by splurging every once in a while.  With that being said, you need to know what you’re paying for and how to get the best deal.  For more information, be sure to check out the e-book “How To Buy Jewelry” that I’ve uploaded to  This short guide breaks down the different qualities that you’ll need to consider when purchasing gold, silver, and other precious metals, as well as diamonds and gemstones.  When making any kind of large purchase, information equals power.  Do your research beforehand, and odds are good that both you and your girl will be happy with your jewelry purchase.  Good luck!