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How To Choose A Profitable Keyword For InfoBarrel - A Practical Tutorial

This article has been generously donated to InfoBarrel for Charities.
By Edited Sep 2, 2015 17 40

If you've decided to join InfoBarrel and start writing helpful content based articles in the pursuit of starting a passive income stream then congratulations; the first step is often the hardest as it is filled with uncertainty and often nervousness. If you are brand new then you have probably overcome these thoughts and have started a journey that will be very rewarding, although you must know that this path will be long and will not happen overnight. On InfoBarrel you can make 1000 dollars a month… but it will take a lot of hard work to build up that kind of income and significant dedication to reach those goals.

Before we go into the particulars of a practical and simple way to choose keywords for your InfoBarrel articles you should first learn the theoretical side of choosing the right keywords for InfoBarrel. You should first understand the theory of what makes a profitable keyword and why these keywords are worth spending your time on. Only after you understand the theory should this article be read and followed.

In general a profitable keyword is a keyword in which advertisers are willing to pay a lot of money to get a lead to their website where they are likely selling something to the reader. This is the basic premise of advertising networks and is the basic way that writers on InfoBarrel get paid. There are a number of built in ad networks at InfoBarrel and writing articles gives you avenues for readers to get matched up with advertisers looking for targeted traffic.

Considering advertisers are usually looking to sell some sort of service or product it is best to have readers who are interested in or are more receptive to products than readers who are merely looking for entertainment, general knowledge, or factual information. Unless your advertiser is selling information which cannot be found for free elsewhere, a casual web surfer will likely not be in a buying mood nor will they be receptive to buying. This is why it is not in your best interest to write about topics unless they have a distinct commercial appeal. Someone looking for information on the differences between M3 and M2 money supply may find your article on the topic enlightening but they are very unlikely to be a profitable reader and thus a keyword relating to money supply will not likely convert well.

What Other Factors Make A Keyword Profitable

So if commercial appeal makes a keyword profitable what else helps? Aside from commercial appeal the next most important thing is getting found in the search engines. You can't bring readers who are receptive to buying something to the table if those readers can't find you and your articles… and that's where keyword refinement comes into play.

Some of the best commercial keywords are generic products. Brand name or item name product keyword are great but they lose value over time as new brands become popular and old brands and old models fizzle. Generic products however will always be searched for regardless of the brand or model which is hot at the time. Off the top of my head I have no idea what brands and models there are in the 'toilet seat' world but I do know that everyone has toilet seats and they all need replacing from time to time.

The trouble with 'toilet seats' as a keyword however is that 'toilet seats' is very broad. Many people searching for this will be buyers while some others may not be buyers. Thinking critically however you should assume that a person looking online for toilet seat hinges probably has a broken toilet seat and needs to replace the hinges right away. This keyword, 'toilet seat hinges', is probably a perfect buying keyword and should be a profitable keyword.

Before we analyze the profitability of this keyword and the merits of writing an article on the topic of toilet seat hinges as a new writer you should also understand that writing a article using the keyword 'toilet seat' is also not a good idea because it has a lot of competition. The bulk of content writers are unwilling to do the amount of backlinking needed to rank for shorter keywords and although the profit potential in 'toilet seat' is probably higher than 'toilet seat hinges' when your keyword starts growing to three and four and five words long the keyword becomes increasingly easier to rank for. It is always a good idea to backlink your articles anyway but choosing a word that is easier to target and rank should speed the process up and help keep your spirits high, which is very important for new writers to maintain.

How Much Profit Potential Is There

Once you determine what your keyword is you need to next decide if it is worth your time to write an article on the subject. We feel the article is a buying keyword that is sufficiently long how do we ensure there is enough money in the keyword to give it our time. To do that we can assume there is money in the kewyord, which is what I've done up until this point, but to verify it on a different level we need to consult with a keyword tool which displays how many searches are happening for those keywords on a monthly basis and if there are advertisers for those keywords.

Peering at the Adwords tool we can see that there are 1300 monthly searches for this term and there is roughly 90 percent advertiser competition for the term and that the advertisers are paying greater than $0.90 per click for this term. Using this information we can assume that there is a fairly decent amount of money to be had here on a monthly basis if we can rank high for this term. A number one rank for 'toilet seat hinges' consistently brings about 40 percent of search traffic to your article and a rank of ten brings in around two percent, so even ranking in the tenth spot should give us at least 25 targeted visitors a month with a upper end potential of 520. Assuming a fairly high conversion rate due to this being a buying keyword you could expect to make a good amount of money on this one keyword especially if you get a lot of long tail search traffic to your article as well.

Next I like to make sure this is a keyword which can be competed for by a normal person and to do this all I do is search for the term and look at the search results. Now there are many methods to analyzing the competition but the method I like to do is to look for the highest ranking result that has the exact keyword I'm targeting in the three areas, the title, description, and the URL. If it has it in one, two, or none then I skip over it.

In this situation the number one result has the keyword in all three locations so I stop scanning. I use this one search result to base the competition because I expect my article to have the keyword in all three positions thus this is my most closely related competition. To analyze this competition I open up the page and check its page rank which in this case is PR0. From this I know already that it doesn't take much to get to the top. All you need is your tags set up properly and a few backlinks to get you up to move up to the top. And with the advertisers being present the article is a definite green light.

Basically if you find any article on the front page with your keyword in all three positions and its page rank is 0 or 1 you should be able to easily duplicate it with a well written and long article, with a few backlinks, and a little seasoning. Basically you can't get to the top immediately but as your article ages it will get closer and closer to the top especially if you send a few backlinks to it.

Another Trick To Select And Even Better Keyword Title

You will always want your main keyword to be in the title of your InfoBarrel article because this will also place it in the URL as well but you also want to add a word to the beginning and end of the keyword to lengthen your keyword so that it also targets a long tail version of your main keyword. In the instance of toilet seat hinges a long version that Google suggests is replacement toilet seat hinges and toilet seat hinge bolts. If I add these to the front and back end of the article title I can entice more traffic through long tail targeting and not dissuade readers by narrowing the topic any further. My article title will be Replacement Toilet Seat Hinges And Bolts. This article title targets my main keyword and makes ranking for long tail keywords much easier.

In the article I write I will use the main keyword in the first sentence of the article to ensure it ends up in the description of the article in the search results and then I will make sure to write a long winded article on everything relating to toilet seat hinges and bolts that I can think of. Luckily Google Suggest also helps me with what to include in the article as other options from Google Suggest include brand names like Bemis, Kohler, Mayfair and other toilet seat hinge related accessories like bolts, washers, kits as well as toilet seat hinge design such as stainless steel, brushed nickel, brass, chrome, and plastic. Assuming I alot a single paragraph or sections of various paragraphs to all these facets of toilet seat hinges I should have a fairly long article capable of ranking well for a ton of different long tail keywords.

Once you go through this effort you will then have to write your masterpiece and then improve your search engine rank by sending a few backlinks at it through basic article marketing, guest blogging, or social bookmarking and then wait for your article to start drawing in visitors. I like to wait a couple months before analyzing my work and refining the article based on the analytics I accumulate in the first couple months after publication.

The important thing however is to do all the pieces right from the start because an article like this will make money a lot faster and easier than an article with a high CPC and a ton of market saturation and market competition. Do this diligently adding at least an article a day to your library and in a four to five months you should have 120 to 150 articles which are likely bringing in over a hundred dollars a month if not a lot more. My InfoBarrel earnings are just an illustration of how this can happen.

If you haven't yet joined InfoBarrel then take this as an opportunity to do so. InfoBarrel is a young site and is growing very fast. Plus the hardest part of building passive income is starting. If you do it now you won't regret it months down the road when you are getting paid consistently month after month for the work you did today.


Sep 28, 2010 10:24am
This is truly a brilliant article which does explain everything in very simple laymans terms that most people should be able to understand. thanks for this.
Sep 28, 2010 1:00pm
Thanks a lot Eileen - I hope my guides can help a lot of people. Look for more in the future as well as a Chezfat guide to IB which should simply be a table of contents to my entire library of IB related articles.
Sep 29, 2010 1:13pm
This is a fantastic article, just full of good information. Thanks for writing it.
Sep 29, 2010 5:59pm
Thanks a lot Sookie - I hope this article helps at least a few people out there.
Oct 3, 2010 12:59pm
Thank you so much for this great article explaining choosing profitable keywords. This is definitely a must read for every newbie.
Oct 3, 2010 3:08pm
Thanks southerngirl - I hope it helps you and others out.
Oct 21, 2010 10:06pm
Make sure you read the article about Toilet Seat hinges that chezfat linked to. It really helps to understand the concepts he is explaining. For me, the example made everything much clearer. I was so excited about it I had to explain it to my wife who is also going to start writing on IB.
Oct 22, 2010 2:14am
I'm glad the example article helps drive home the point - I'm equally glad to hear of your excitement and I can't wait to hear of your successes here on IB. Make sure to say hi in the forums.
Oct 29, 2010 7:35am
I would definitely say that most of my articles aren't geared toward products enough. :( Most of my ideas aren't really geared that way either. It does explain a lot!
Oct 29, 2010 1:33pm
All it takes is a little shift in perspective and most articles can be somewhat geared towards commercially relevant themes. The keyword in the article title is all important when setting this theme however. I challenge you to pick one commercial themed topic and write ten articles on that narrow theme and link them all together – it will help a lot.
Oct 29, 2010 12:23pm
This was my second time through the article and it is making even more sense now that I have been thinking through keywords with a better understanding.
Oct 29, 2010 1:34pm
Once you get it it get's easier - the second step is targeting that main keyword but also making your article friendly for as many long-tails as posible. I plan on writing another article on this topic soon so stay tuned.
Nov 21, 2010 6:29am
Thanks for sharing - a lot of good info to digest and apply!
Nov 22, 2010 12:34am
Awesome, chezfat!

Now it's time to start applying this.

I do have one question, though. I don't understand this sentence:

"If it has it in one, two, or none then I skip over it."

Do you mean that you won't write the article if the top competition has the keywords in one, two, or three of those places?

I was thinking that that would be a good article to write, but I am thinking I must be misunderstanding something.

Thanks for any info!
Nov 22, 2010 1:00am
I look for three things in the articles on the first page of the Google search results. Let's say my keyword is "big fat dog". When I Google the keyword "big fat dog" I look at only the articles in the top ten that have that exact keyword in the description, title, and URL - I look for it in all three places.

If the competition in the top ten has the keyword in all three places then I know that that article is my competition. Usually it will be one of the lower PR articles in the search results and it will also usually have less backlinks than the others. I will research the lowest ranking article in the top ten containing the keyword in all three spots. This gives you a good indication of what ranking you can get quickly and easily. This is because having that keyword in all three spots is so powerful.

Many articles will make the top ten with no backlinking at all if the keyword isn't in all three for any search result on page one. That's not always true but it's a good indicator.

You are right - this concept may warrant it's own article.
Nov 23, 2010 3:35am
Thank you for this article. Your explanations are descriptive and full of examples that make understanding easier. I like the info on backlinking, and I should go fix some of my old newbie articles.
Feb 28, 2011 6:42am
Another great article! I guess I'll end up reading everything you've written on the topic :)
Mar 28, 2011 4:34pm
Every time I read one of your "how to write for Infobarrel" articles, Chezfat, I feel like I have completed a four-year study course at the finest university in the nation. You pack so many indispensable information into your posts. I wish you'd write an ebook. :)
Mar 28, 2011 6:11pm
You're making me really good inside CinemaSlave. :) I don't know about the ebook but I do write a lot of stuff like this here on IB and my blog for free so make sure to sift through it all and do some experimenting.
Mar 28, 2011 7:46pm
Great article Chezfat! I always learn a lot from your articles, as well. I have a bad habit of starting with an introductory sentence that does not include the keyword ... a hangover from using "hooks" when I wrote college essays. I'm trying to break that habit, so I get the keyword to the front of the article quickly. Very useful information that everyone can learn from.
Mar 28, 2011 9:42pm
no problem deb, I'm glad it helps. I too sometimes struggle with getting it in the first sentence or two sometimes but it sure helps to have it there. Search for any query and many of the best ranking articles have that exact string in the first line - there's no doubt it helps.
Mar 28, 2011 11:58pm
I wish I read this before I got started! Thanks for the great info. I can't wait to look back at my older articles and begin to research my new articles.
Mar 29, 2011 2:37am
There's always new stuff to learn, good luck with everything you do; I hope it helps. :)
Mar 29, 2011 4:07pm
Great reminders about keyword use - it is so important. Thanks.
Mar 29, 2011 4:58pm
You are welcome Footloose, man, this post is starting to get a lot of readers so long after publishing. :)
Mar 30, 2011 9:43am
Great article, easy to understand and implement. Will definitely be trying some of these strategies for my next post
Mar 30, 2011 12:29pm
Sounds great, feel free to ask questions if you have any - just try to keep your topic on something commercial in nature and then really narrow it down to something super-niche. Good luck.
Mar 30, 2011 10:48am
From a newbie - thank you....on the list. And yes, I too should read all of your work, including your blog. Great article.
Mar 30, 2011 12:30pm
Ha, I have a list. ;) Thanks for the positive comments, I'll try to be helpful and welcoming on the blog too. See you around.
Apr 29, 2011 7:39am
Another amazing article. "Liked", "shared", and "stumbled". Well done!
May 2, 2011 10:11am
Thanks a lot BG - I'm glad it helps! :)
May 1, 2011 6:22am
Thank you for such a clear explanation of what can be the most challenging aspect of writing online :)
May 2, 2011 10:14am
This is also one of the most important parts too - Good luck!
Jul 31, 2011 9:56am
Another brilliant piece of work - thanks for helping us all out!
Oct 25, 2011 11:52am
I am new to IB, but picking up some great tips. Thanks!
Oct 28, 2011 6:50pm
Thank you for an excellent article. Very clear, very helpful.
Jan 8, 2012 5:43am
Another great article Chez. As im pretty new, i don't yet understand the backlinking thing Sometimes im a bit blonde :-S
Jan 22, 2012 2:01am
Wow I think something clicked about keyword selection and analysis when I read this. That doesn't happen that often, thank you Chezfat.
Jan 29, 2012 5:39am
Thank you so much for this article. That overwhelming feeling I had yesterday when I joined InfoBarrel has lessened since reading it and I am beginning to understand the whole process of writing for the site much more clearly.
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