Creating an emotional bond with a product you are selling is an effective way to close a sale. Once a customer no longer views the item they want solely as an object, but rather as something that they have a bond with, it is easier to close a sale on your terms. This article will guide you on how to create an emotional bond to close a sale.
Things You Will Need
The first step to creating an emotional bond to close a sale is to pitch the item you are selling as if the customer already owns it. For example, if you are selling a car when you are describing the car use phrases like, "your car has traction control", or "Your car would look great cruising down the highway in the summer". This will help create an emotional bond between the customer and the product you are selling and will help you close the sale.
The second step is to let the customer take the product home and try it. Offer the customer a short time period to return the item if they do not want it. Once the customer takes the product home that they have built an emotional attachment to, it will only make it harder for them to think of returning it as the bond has grown stronger. This is a great way to close a sale when the customer is on the fence about purchasing the item.
The third step to creating an emotional bond to close a sale is to add an incentive. For example, if you are selling computers throw in a set of speakers for the computer. Once you have created an emotional bond between the customer and the product, and now are offering them a further incentive to buy it, you will be able to close a sale with success.
use this tactic to close a sale
Tips & Warnings